Watch as a Series I Land Rover is taken over to the Eastnor Castle Experience Centre for a test-drive. Originally built in 1950, it’s been restored back to its former glory by JLR’s Reborn Project.
Retail sales for Jaguar Land Rover totaled 65,097 vehicles in September, up 7% on September 2016, following strong sales across the majority of key regions. Retail sales in September were up 20% year-on-year in China, 17% in North America, 10% in Overseas markets and 1% in Europe. Due to difficult market conditions, retail sales were down in the UK (4%).
Land Rover has launched its first ever family-friendly binaural podcast series that uses the immersive experience of 3D sound to encourage adventurers of all ages to get out and experience a British outdoor adventure in the car – making it the perfect adventure whatever the weather. The entertainment series aims to bring the adventurous spirit of Land Rover to life, reflecting the brand’s ethos to get off the beaten track and discover. Research into the car as a unique shared family environment published by Dr Jessica Pitt in 2017* found that a car journey provided the perfect ‘in between’ space allowing the chance for quality time together, whilst the nature of the space, down to the configuration of the seats, offered the ideal opportunity for a shared family experience without distraction. It was these findings that led Land Rover to […]
Jaguar Land Rover’s Special Vehicle Operations (SVO) worked with lifelong Land Rover fan and customer Jamie Oliver to bring his vision to life. The result is truly unique – it’s the only Discovery in the world that has a toaster in the center console and a rotisserie driven by the power take off. Other ingenious features include a slow-cooker that sits beside the engine, a pasta maker, a gas hob and a deployable dining table and worktop. There are even a herb garden and spice rack in the rear windows.
The Range Rover Velar has achieved a five-star Euro NCAP safety rating, confirming one of the world’s most desirable luxury SUVs as among the safest too. The fourth member of the Range Rover family scored 93% for adult occupant protection, 85% for child occupant protection and 74% for pedestrian protection.
Jaguar Land Rover Classic has launched a brand new Classic Drive event at Eastnor Castle, allowing guests to experience the terrain where Land Rover honed many of its legendary all-terrain vehicles, and to get behind the wheel of some of the most beautiful Jaguars ever made. Based at the spectacular 5000-acre Eastnor Castle estate in Herefordshire, the new Classic Drive experience will see visitors tackling Eastnor’s thick mud and challenging slopes in some of the vehicles that helped establish the Land Rover legend. The Land Rover story began with the Series I in 1948, a spartan but unstoppable four-wheel-drive vehicle originally designed for farm and industrial use. This Classic Drive experience offers guests a rare insight into where Land Rover’s off-road DNA was developed from the early 1960s by getting them behind the wheel of an early Series I.
The Land Rover Discovery HSE Td6 has taken on a 121-ton road train and the Australian Outback…and won. During the ultimate towing test, the Land Rover Discovery towed a seven-trailer semi-truck from a stopped position for a total of nearly 10-miles. Land Rover completed the impressive display of towing capability by pulling a 328-ft road train in the remote Northern Territory of Australia to announce the arrival of the 2018 model year Discovery Discovery HSE Td6.
Jaguar Land Rover (JLR) North America this week celebrated the U.S. Armed Forces Team at a send-off event in Long Island, N.Y. ahead of their departure to Toronto for the 2017 Invictus Games, the international sporting event for wounded, ill and injured service members. JLR is the Presenting Partner of the Invictus Games Toronto 2017 and sponsor of the U.S Armed Forces Team, continuing their support of the inaugural Games in London in 2014 and the Orlando Games in 2016.
Land Rover has announced the launch of the new Land Rover Experience Center Heritage Program, a celebration of the history and legacy of the iconic Defender. The program will allow consumers to drive the Defender off-road at Land Rover Experience Centers across the U.S. As one of the world’s most recognizable four-wheel drive vehicles and a brand icon since its introduction, the enduring capability of the Defender lives on through the Defender Driving Experience. From September 2017, Land Rover enthusiasts will be able to experience the vehicle’s off-road abilities first-hand at Experience Centers in California, Vermont, and North Carolina.
Land Rover has a new place at the heart of the world’s creative capital – a dramatic sculpture hat the London Design Festival. The installation at the Design Museum in Kensington offers an extraordinary insight into the Land Rover design philosophy of Reductionism that inspired the new Range Rover Velar. The sculptured vehicle is Land Rover design in its purest form; beautifully balanced volumes and proportions with stunning silhouettes that point towards future models.
Land Rover announces new additions to its Discovery range at Frankfurt IAA with the unveiling of Discovery SVX, the pinnacle of the Discovery family, and a new 2.0-litre petrol engine option to its S, SE, HSE and HSE Luxury models. Jeremy Hicks, Managing Director, Jaguar Land Rover UK said: The new Discovery SVX embodies the ultimate in adventure and capability of the Discovery family. Customers love the Discovery’s versatility and capability and we are delighted to offer UK customers even more choice with the addition of the Si4 300hp engine.
Jaguar Land Rover Automotive plc is expanding the use of recycled aluminum in its car bodies to cut waste and reduce carbon emissions. The £2 million project, called REALITY, has found a way to enable the closed-loop recycling of aluminum from end-of-life vehicles back into high-performance product forms for new vehicle body manufactured in the UK by Jaguar Land Rover.
For almost 70 years Land Rover has transported people across the world’s toughest terrain, but it is now making its first foray into the ocean with the ‘Waste to Wave’ surfboard, created using recycled plastic derived from early clay design models. With an estimated 8 million tonnes of plastic dumped in oceans every year, taking hundreds of years to decompose, Jaguar Land Rover has strengthened its commitment to achieving its zero waste goal by creating a range of surfboards made wholly from recycled plastic.
From 2020 all new Jaguar Land Rover vehicles will be electrified. The company made the announcement at its inaugural Tech Fest, a series of debates and a free public exhibition about the future of mobility.
Land Rover North America has today announced its newest marketing campaign to introduce the new 2018 Range Rover Velar in North America. The fourth member of the Range Rover family, the Range Rover Velar is a mid-size luxury SUV that delivers new levels of refinement, elegance, and technology to the segment.
Jaguar Land Rover North America, LLC today reported August 2017 U.S. sales: Jaguar sales were 3,101 units, a 6 percent decrease from 3,298 units in August 2016; Land Rover sales increased 5 percent to 6,320 units from 6,031 in August 2016; Jaguar Land Rover August U.S. sales for both brands hit 9,421 units, a 1 percent increase from 9,329 units in August 2016. Year to date, Jaguar Land Rover is up 13 percent in the United States, ahead of 2016’s record sales year pace. We are pleased to notch a small increase in August in the face of a challenging marketplace. Despite the headwinds, record monthly sales for Range Rover, and the launch of the Range Rover Velar, helped the Land Rover brand set a new U.S. August sales record. — Joe Eberhardt, President and CEO, Jaguar Land Rover North America, LLC
Ben, the not-for-profit organization that partners with the automotive industry to provide support for life to its people and their family dependents, announces that the Jaguar Land Rover Channel Swim Challenge has raised an impressive £185,000 so far. The £160,000 target has been smashed, yet the total is likely to grow as donations and fundraising events continue. Jeremy Hicks, Managing Director of Jaguar Land Rover UK, swam the English Channel, along with 13 of his colleagues in a two team relay on Thursday 24th August. The two teams set off at 10pm on Thursday and made it to French soil on Friday 25th August at around 2.30pm, resulting in a total time of around 16.5 hours. This was no mean feat as the English Channel is 21 miles wide and one of the busiest shipping lanes in the world.
Jaguar Land Rover is revealing Sayer, the intelligent and connected steering wheel of the future during the inaugural Tech Fest at Central St Martins, University of the Arts London. This steering wheel concept lives in your home and becomes your trusted companion. Sayer is the first voice-activated artificial intelligence (AI) steering wheel that will be able to carry out hundreds of tasks. Sayer could signal your membership of our on-demand service club. A club which offers either sole ownership or the option of sharing the car with others in your community.
The new Range Rover Velar is one of Land Rover’s most desirable cars yet, but while the model is new, the Velar name is not. Our video this week comes from the folks at AutoExpress and is a drive in one of the original Velars – the vehicle that became the Range Rover. The first Velar-badged cars appeared on the roads in the UK in the late 1960s, when Land Rover wanted to hide its Range Rover prototypes during testing. Taking its name from the Italian word ‘velare’ – which means ‘conceal’ – seven prototypes were built, and later crushed. However, a handful of pre-production models survived, and we’ve been for a spin in one to get a sense of the new Velar’s heritage. If you are interested in AutoExpress’s take on the new, and much more modern, Range Rover […]
With more than 62 years’ of expedition experience, Land Rover knows more than anyone about tackling the world’s toughest journeys by car. Now, with the newly launched Eastnor Explorer course, Land Rover is sharing its know-how with members of the public, allowing them to experience the thrills of expedition off-roading at the legendary Eastnor Castle Estate. The course takes place over a maximum of three days, which can be booked separately or together, giving guests the flexibility to fit learning in around their busy schedules. Since 1955, when a team of students from Oxford and Cambridge drove Series I Land Rovers from London to Singapore, Land Rover has consistently ventured where no other car would dare to go. Be it the iconic yellow Land Rovers crossing Belize and Guatemala in the Camel Trophy or the orange Discoverys of the G4 […]