Lotus Cars is a British manufacturer of sports and racing cars, famous for its Esprit, Elan, Europa and Elise sports cars and for the highly successful Team Lotus in Formula 1. Lotus Cars is based at the former site of RAF Hethel, a World War II airfield in Norfolk. The company designs and builds race and production automobiles of light weight and fine handling characteristics. It also owns the engineering consultancy Lotus Engineering, which has facilities in the United Kingdom, United States, Malaysia and China.
In a stunning new film launched today, Lotus Cars celebrates its anniversary in manufacturing outstanding sports cars, ahead of its 70th birthday event, by creating a unique logo on the test track at its HQ in Hethel. Leaving a 70–themed mark on the test track’s skidpan using just two of its most celebrated models, no CGI and more than a few pairs of tires, the precise driving required is a fitting tribute to the precision engineering that the marque is world famous for. Rather than rely on artificial aids or electronic trickery, the new video perfectly reflects Lotus’s approach to sports cars by showing the action on the day as it unfolded, with the final aerial shot proving the cars’ and drivers’ ability. Piloted by Gavan Kershaw (Head of Attributes) and Daniel Peck (Vehicle Dynamics Engineer), the duo is part of […]