1984 Mini 25
Austin

Mammoth Mini Adventure – Five Mini Derivatives Go To Auction

Five superb variations of the Mini, all with fascinating stories, are set to go under the hammer at Classic Car Auctions March sale held at the Practical Classics Classic Car and Restoration Show. The Mini which celebrated a significant birthday throughout 2019 continues to hold the limelight and is one of the most recognisable cars on the road. It also spawned a number of derivatives making it an extremely versatile car for its size.

MINI USA LAUNCHES ORDERING SITE FOR ALL-NEW BATTERY ELECTRIC MINI COOPER SE 3
Highlights

Ordering Site for Battery Electric MINI Cooper SE Launched

In response to over 15,000 hand-raisers and growing, MINI USA has announced that consumers can now place their order for the all-new battery electric MINI Cooper SE at the MINI Electric page on MINIUSA.com or at ShopMINIUSA.com. The 2020 MINI Cooper SE will reach U.S. showrooms in early March of 2020 with a Manufacturer’s Suggested Retail Price (MSRP) of $29,900 plus an additional $850 Destination & Handling fee. On the emotional side, “fun to drive” is the number one reason why consumers purchase a MINI, and this new MINI Electric offers the same fun-to-drive, go-kart reflexes we’ve built into our MINI Cooper S hardtop. On the rational side, 80% of all MINI house-holds own two or more cars, and with an accessible price, the MINI Electric is a perfect complement in offering more customers attainable, emission-free driving. — Michael Peyton, […]

New John Cooper Works MINI GP to Launch in 2020 1
Highlights

New John Cooper Works MINI GP to Launch in 2020

Few abbreviations generate as much anticipation and excitement among MINI enthusiasts as GP. Two letters reserved for the brand’s most powerful and exclusive model, conceived for the road, but born on the racetrack. Next year the new MINI John Cooper Works GP will deliver on this promise and will be taking to roads across the world. With more than 300 hp and featuring MINI TwinPower Turbo Technology, the new MINI John Cooper Works GP is set to become the fastest and most powerful MINI ever to be approved for use on the road and will be produced in a limited number of just 3,000 units for worldwide sale.

Beaulieu Silver Spring Autojumble Celebrates Mini's 60th 1
Events

Beaulieu Silver Spring Autojumble Celebrates Mini’s 60th

Join the double celebration at Beaulieu’s Spring Autojumble on May 18th and 19th, with the 25th anniversary of the popular event and Mini 60 celebrating six decades of the iconic Mini. A highlight of Beaulieu’s events calendar since it was launched in 1994, Spring Autojumble’s quarter century will be marked with a silver-themed event as jumblers are invited to decorate stands and send their memories and pictures to [email protected]

MINI John Cooper Works Team to Enter SRO TC America
Highlights

MINI John Cooper Works Team to Enter SRO TC America

MINI USA has announced that the MINI John Cooper Works Team (MINI JCW Team) will enter the 2019 SRO TC America race series (TC America). MINI USA will continue its partnership with Indianapolis-based LAP Motorsports and will sponsor a vehicle in the Touring Car A (TCA) Class of the 2019 TC America, which kicks off at Circuit of the Americas (COTA) on March 1, 2019, just outside of Austin, Texas. Most recently, the MINI JCW Team took home the 2018 Manufacturer’s Championship in the Street Tuner class of the Continental Tire SportsCar Challenge Series, beating the likes of BMW, Porsche, and Mazda.

Classic Minis to party at 2019 Silverstone Classic 5
Classic Cars

Classic Minis to Party at Silverstone

Mini owners are being offered a fantastic opportunity to be part of the idolized little car’s unmissable 60th birthday party at this summer’s Silverstone Classic (26-28 July). Plans to salute the diminutive icon’s diamond jubilee with the biggest-ever grid of racing Minis has already been announced – but now comes confirmation of an exclusive anniversary track parade and display, too.

Patrick McKenna moves from Department Head MINI Brand Communication to Department Head Product Planning and Consumer Events
Corporate Business

MINI USA Announces Executive Changes

MINI USA today announced senior management changes effective March 1st, 2019. Steve Ambeau joins MINI USA succeeding McKenna as Department Head, MINI Brand Communications. In this role, Ambeau will be responsible for shaping the MINI US brand strategy, as well as leading the planning, positioning, and execution of customer-facing communications across MINI’s owned, earned, and paid channels. Patrick McKenna assumes the role of Department Head, MINI Product Planning and Consumer Events. In this role, McKenna is responsible for the MINI USA product strategy for present and future models in the United States. In addition, McKenna is responsible for developing and executing the strategy for consumer events. McKenna will transition from his current role as Department Head, MINI Brand Communications for MINI USA, a position he has held since May 2017.

Minis racing at Silverstone in the sixties
Classic Cars

Special Races at Silverstone to Mark Mini 60th Milestone

The 60th anniversary of the extraordinary Mini Minor will be celebrated with two record-breaking races at this summer’s Silverstone Classic (26-28 July). To mark this magical milestone in true Classic style, the packed on-track program will – for the first time ever – feature a pair of very special showdowns dedicated entirely to huge numbers of much-loved Mini racers competing for The Mini Celebration Trophy presented by Adrian Flux. The automotive icon’s enduring popularity with historic motorsport competitors is certain to create the world’s biggest-ever grid of racing Minis and, fittingly, another major crowd-pleasing highlight at this year’s running of the biggest retro-racing festival on the planet.

MINIs Finish Strong in Dakar Rally 2019
Highlights

MINIs Finish Strong in Dakar Rally 2019

Dakar 2019 has finished after the tenth and final stage that saw yet another strong performance from the MINI crews. Stage 10 was 359 km in total, of which 112 km were off-road Special Stage and ended with the Dakar competitors’ arrival in Lima, capital city of Peru. Joan ‘Nani’ Roma (ESP) and co-driver Alex Haro (ESP) raced Stage 10 according to plan, which was to place their MINI John Cooper Works Rally in a position that would safeguard their overall ranking of second. Finishing 6th in today’s stage ensured that Roma and Haro were successful and the Spanish duo did indeed secure a well-deserved second-place overall at Dakar 2019.

Celebrating 60 Years of an icon - the MINI 60 Years Edition 2
Classic Cars

MINI 60 Years Edition – Celebrating 60 Years of an Icon

On 26 August 1959, British Motor Corporation (BMC) proudly revealed a car that captured the imagination of the world and revolutionized the compact car segment. Six decades later, in 2019 MINI marks the brand’s 60th birthday and the extraordinary story of a British innovation that went on to achieve iconic status. To kick-start this anniversary year, MINI is introducing a limited run of 500 very special vehicles for UK customers. MINI is kicking off its 60th anniversary year with the introduction of a limited edition model celebrating the best of MINI. Just 500 examples of this worldwide edition will go on sale in the UK. The car features a new British Racing Green exterior paint finish, black contrast roof, exclusive 17-inch light alloy wheels, and a unique interior.

BMW's MINI Plant in Oxford
Corporate Business

First Jaguar, Now MINI to Slow Production on Brexit Fears

First Jaguar, now MINI. Brexit is already playing havoc with the business of making cars in the United Kingdom and striking fear into global automakers. BMW said Tuesday that it would shut its MINI factory in England for one month of maintenance immediately after Brexit because it can’t be sure of getting the parts it needs if the United Kingdom leaves the European Union without a trade deal. Brexit will take effect on March 29. The MINI shutdown will begin on April 1. “While we believe this worst-case scenario is an unlikely outcome, we have to plan for it,” said BMW, which employs 4,200 workers at its MINI plant in Oxford.

MINI TAKES THE STATES 2018
Events

MINI Takes the States 2018 a Success

MINI USA has confirmed that its biennial MINI owners road rally MINI TAKES THE STATES 2018 (MTTS) attracted more than 3,000 owners to event’s finale and that the rally raised more than one million meals for charity partner Feeding America. MINI USA also confirmed that fundraising efforts to support Feeding America will remain open until the end of the year at MINITAKESTHESTATES.com. The biennial trek attracted more than 3,600 MINI owners who took part in the Rally to the Rockies, with 1,000+ MINIs on the road each day. The group of loyal MINI owners travelled more than 5,000 miles through 15 cities and 14 states. At times the group swelled to more than 1,000 owners and 500 vehicles of all shapes, colors and sizes on each route.

MINI John Cooper Works International Orange Edition
Highlights

MINI John Cooper Works International Orange Edition

MINI USA announces the upcoming debut of the MINI John Cooper Works Hardtop International Orange Edition to occur during MINI TAKES THE STATES, the brand’s legendary biennial owners road rally. During the rally, which kicks off Saturday, July 14, in Portland, OR, and in Orlando, FL, MINI USA will showcase this special edition MINI John Cooper Works model on both the Eastern and Western routes. This boldly-colored, limited production special edition will also be on display in Keystone, Colorado, at the final gathering events July 20 – 22.

BMW Group Reports US MINI Sales for June
Corporate Business

BMW Group Reports US MINI Sales for June

MINI Brand Sales For June, MINI USA reported 4,146 vehicles sold, a decrease of 6 percent from the 4,410 sold in the same month a year ago.  MINI sales in June were led by the MINI Countryman (1,471 vehicles).  Year to date, MINI sales remain up 1.9 percent. MINI Pre-Owned Vehicles MINI Certified Pre-Owned sold 1,554 vehicles in June, an increase of 74.6 percent from June 2017. Total MINI Pre-Owned sold 3,435 vehicles in June, an increase of 38.5 percent from June 2017. Note: Press release courtesy of BMW Group.

Aston Martin V8 Vantage AMV 8
Aston Martin

Aston Martin, MINI, and Jaguar Win Auto Express Awards

Word is in on this year’s Auto Express Magazine awards, and Aston Martin, MINI, and Jaguar have all done quite well. Aston Martin Awards In addition to the cars themselves, Aston Martin President and Chief Executive Officer, Dr. Andy Palmer was honored with a Lifetime Achievement Award. The award – which was presented to Palmer by Auto Express editor-in-chief Steve Fowler – represents an appreciation for his efforts during his long and successful career in the automotive industry.

UK Premier of MINI Electric Concept and MINI John Cooper Works GP Concept
Events

MINI to Premier Concept Cars at Goodwood

With just two weeks to go until Goodwood Festival of Speed 2018, MINI UK is excited to confirm two concept vehicles making their UK debut. MINI will offer a glimpse into the future direction of the brand with the MINI Electric Concept showcasing its design vision for a fully-electric model. Also a UK first, and inspired by the carmaker’s legendary motorsport heritage, the MINI John Cooper Works GP Concept will be on display as part of MINI’s activation at the 2018 festival. The MINI Electric Concept features an iconic design with clean-cut surfaces for a minimalist impression and will be the first fully electric MINI. The concept offers a thrilling preview of the all-electric production vehicle due to be unveiled in 2019.

MINI Cooper S - MINI Hardtop 2 Door Earns Top Safety Pick Award
Highlights

MINI Earns Top Safety Pick Award

MINI USA announced today that the 2019 MINI Hardtop 2 Door has earned a “2018 Top Safety Pick” award by the Insurance Institute for Highway Safety (IIHS). The MINI Hardtop earns this designation when equipped with Active Driving Assistant and newly available LED headlights. The 2019 MINI Hardtop 2 Door received a “Good” rating across a wide range of crashworthiness tests, including “driver-side small overlap front”, “moderate overlap front”, “side, roof strength” and “head restraint” tests.

MINI TAKES THE STATES 2018 - 1
Events

Sponsors Confirmed for MINI TAKES THE STATES (MTTS) 2018

MINI USA today announced the official list of sponsors for MINI TAKES THE STATES (MTTS) 2018. The biennial road rally for MINI owners will take place from July 14 – 22, starting simultaneously from Orlando, Fla., and Portland, Ore., and ending at Keystone Resort in Keystone, Colo. Earlier this year, MINI USA announced that Feeding America is again the Official Charity Partner of MTTS 2018. This summer’s rally will see the return of several sponsors from the 2016 rally, Shell V-Power ® NiTRO+ Premium Gasoline,  Pennzoil with PurePlus™ Technology motor oil and Pirelli®, which offers MINI approved star marked tires. New sponsors to the MTTS rally include KIND® Snacks, MapQuest, who will for the first time bring a custom turn-by-turn navigation application to MTTS, and Harman Kardon.