MINI Vision Urbanaut 2
Corporate Business

MINI Vision Urbanaut is Amazing

The MINI brand is using #NEXTGen to present, in a world exclusive, the MINI Vision Urbanaut – an all-new interpretation of a vision of space. This digital vision vehicle offers more interior space and versatility than ever before, but still on a minimal footprint. […]

MINI Countryman Oxford Edition Photo 1
MINI

MINI USA Expands Value Oxford Edition

MINI USA announces that it is now making its value-oriented MINI Oxford Edition line-up available to all customers. In addition, MINI USA has added the versatile 2020 MINI Countryman to the MINI Oxford Edition lineup. […]

1984 Mini 25
Classic Cars

Mammoth Mini Adventure – Five Mini Derivatives Go To Auction

Five superb variations of the Mini, all with fascinating stories, are set to go under the hammer at Classic Car Auctions March sale held at the Practical Classics Classic Car and Restoration Show. The Mini which celebrated a significant birthday throughout 2019 continues to hold the limelight and is one of the most recognisable cars on the road. It also spawned a number of derivatives making it an extremely versatile car for its size.

MINI USA LAUNCHES ORDERING SITE FOR ALL-NEW BATTERY ELECTRIC MINI COOPER SE 3
Highlights

Ordering Site for Battery Electric MINI Cooper SE Launched

In response to over 15,000 hand-raisers and growing, MINI USA has announced that consumers can now place their order for the all-new battery electric MINI Cooper SE at the MINI Electric page on MINIUSA.com or at ShopMINIUSA.com. The 2020 MINI Cooper SE will reach U.S. showrooms in early March of 2020 with a Manufacturer’s Suggested Retail Price (MSRP) of $29,900 plus an additional $850 Destination & Handling fee. On the emotional side, “fun to drive” is the number one reason why consumers purchase a MINI, and this new MINI Electric offers the same fun-to-drive, go-kart reflexes we’ve built into our MINI Cooper S hardtop. On the rational side, 80% of all MINI house-holds own two or more cars, and with an accessible price, the MINI Electric is a perfect complement in offering more customers attainable, emission-free driving. — Michael Peyton, […]

New John Cooper Works MINI GP to Launch in 2020 1
Highlights

New John Cooper Works MINI GP to Launch in 2020

Few abbreviations generate as much anticipation and excitement among MINI enthusiasts as GP. Two letters reserved for the brand’s most powerful and exclusive model, conceived for the road, but born on the racetrack. Next year the new MINI John Cooper Works GP will deliver on this promise and will be taking to roads across the world. With more than 300 hp and featuring MINI TwinPower Turbo Technology, the new MINI John Cooper Works GP is set to become the fastest and most powerful MINI ever to be approved for use on the road and will be produced in a limited number of just 3,000 units for worldwide sale.

Beaulieu Silver Spring Autojumble Celebrates Mini's 60th 1
Events

Beaulieu Silver Spring Autojumble Celebrates Mini’s 60th

Join the double celebration at Beaulieu’s Spring Autojumble on May 18th and 19th, with the 25th anniversary of the popular event and Mini 60 celebrating six decades of the iconic Mini. A highlight of Beaulieu’s events calendar since it was launched in 1994, Spring Autojumble’s quarter century will be marked with a silver-themed event as jumblers are invited to decorate stands and send their memories and pictures to [email protected]

MINI John Cooper Works Team to Enter SRO TC America
Highlights

MINI John Cooper Works Team to Enter SRO TC America

MINI USA has announced that the MINI John Cooper Works Team (MINI JCW Team) will enter the 2019 SRO TC America race series (TC America). MINI USA will continue its partnership with Indianapolis-based LAP Motorsports and will sponsor a vehicle in the Touring Car A (TCA) Class of the 2019 TC America, which kicks off at Circuit of the Americas (COTA) on March 1, 2019, just outside of Austin, Texas. Most recently, the MINI JCW Team took home the 2018 Manufacturer’s Championship in the Street Tuner class of the Continental Tire SportsCar Challenge Series, beating the likes of BMW, Porsche, and Mazda.

Classic Minis to party at 2019 Silverstone Classic 5
Classic Cars

Classic Minis to Party at Silverstone

Mini owners are being offered a fantastic opportunity to be part of the idolized little car’s unmissable 60th birthday party at this summer’s Silverstone Classic (26-28 July). Plans to salute the diminutive icon’s diamond jubilee with the biggest-ever grid of racing Minis has already been announced – but now comes confirmation of an exclusive anniversary track parade and display, too.

Patrick McKenna moves from Department Head MINI Brand Communication to Department Head Product Planning and Consumer Events
Corporate Business

MINI USA Announces Executive Changes

MINI USA today announced senior management changes effective March 1st, 2019. Steve Ambeau joins MINI USA succeeding McKenna as Department Head, MINI Brand Communications. In this role, Ambeau will be responsible for shaping the MINI US brand strategy, as well as leading the planning, positioning, and execution of customer-facing communications across MINI’s owned, earned, and paid channels. Patrick McKenna assumes the role of Department Head, MINI Product Planning and Consumer Events. In this role, McKenna is responsible for the MINI USA product strategy for present and future models in the United States. In addition, McKenna is responsible for developing and executing the strategy for consumer events. McKenna will transition from his current role as Department Head, MINI Brand Communications for MINI USA, a position he has held since May 2017.

Minis racing at Silverstone in the sixties
Classic Cars

Special Races at Silverstone to Mark Mini 60th Milestone

The 60th anniversary of the extraordinary Mini Minor will be celebrated with two record-breaking races at this summer’s Silverstone Classic (26-28 July). To mark this magical milestone in true Classic style, the packed on-track program will – for the first time ever – feature a pair of very special showdowns dedicated entirely to huge numbers of much-loved Mini racers competing for The Mini Celebration Trophy presented by Adrian Flux. The automotive icon’s enduring popularity with historic motorsport competitors is certain to create the world’s biggest-ever grid of racing Minis and, fittingly, another major crowd-pleasing highlight at this year’s running of the biggest retro-racing festival on the planet.

MINIs Finish Strong in Dakar Rally 2019
Highlights

MINIs Finish Strong in Dakar Rally 2019

Dakar 2019 has finished after the tenth and final stage that saw yet another strong performance from the MINI crews. Stage 10 was 359 km in total, of which 112 km were off-road Special Stage and ended with the Dakar competitors’ arrival in Lima, capital city of Peru. Joan ‘Nani’ Roma (ESP) and co-driver Alex Haro (ESP) raced Stage 10 according to plan, which was to place their MINI John Cooper Works Rally in a position that would safeguard their overall ranking of second. Finishing 6th in today’s stage ensured that Roma and Haro were successful and the Spanish duo did indeed secure a well-deserved second-place overall at Dakar 2019.