(L-R) Jordan Collard, MINI CHALLENGE newcomer, Nicolas Griebner, Head of Product at MINI UK and Charlie Butler-Henderson, MINI UK brand ambassador
Highlights

MINI UK Announces Return of MINI CHALLENGE for 2018

MINI UK is proud to announce the return of MINI CHALLENGE for 2018, bringing packed grids and spectacular racing to fans across the UK. Packing 49 thrilling races, across four different classes into 13 all-action weekends, the MINI CHALLENGE will once again visit legendary race circuits including Silverstone, Brands Hatch, and Donington Park. Confirming the status of MINI CHALLENGE as one of the premier single-make race series in the UK, the top level John Cooper Works class will support the British GT and BRDC British Formula 3 championships for the second year in succession and, for the first time, the series will be supporting DTM at Brands Hatch on 11-12th August 2018.

Highlights

MINI JCW Team Prepares for 4th Season

The MINI JCW Team and MINI USA will start their fourth full season in the Street Tuner class of the Continental Tire SportsCar Challenge series this weekend at the famous high banks of the Daytona International Speedway in Daytona Beach, Fla. The MINI JCW Team kicked off last season by showing the rest of the field that they were a force to be reckoned with after Mat Pombo and co-driver Derek Jones drove the #73 MINI JCW to victory lane at the track known as the “World Center of Racing.”

New MINI Range for UK 2018
Highlights

New MINI Range for UK 2018

New technology, cutting-edge connectivity, standard-fit front and rear LED lights across the range and an advanced dual-clutch automatic gearbox are just some of the features in the new 2018 MINI 3-Door Hatch, MINI 5-Door Hatch, and MINI Convertible, which will launch at MINI retailers across the UK on 17 March 2018. The changes are focused on driver appeal and core new technologies, including MINI Connected Concierge services, wireless smartphone charging and first-in-class options such as new anti-dazzle adaptive headlights with Matrix high beam. MINI 3-Door Hatch, MINI 5-Door Hatch, and MINI Convertible Overview of new features. New design standard-fit front and rear LED lights for the UK market. First-in-class – new optional adaptive headlights with Matrix high beam. Unique individualization with MINI Yours 3D printed parts. 6.5-inch color infotainment screen, USB and Bluetooth connectivity and multifunction steering wheel fitted as […]

VotW - Mini Cooper - Everything You Need to Know
Austin

VotW – Mini Cooper – Everything You Need to Know

Let’s look at Minis. Our Video of the Week this week is a brief history of the Mini Cooper. And in this case, we mean the class Mini Cooper, not the more modern version from BMW. The video comes from the guys over at Donut Media and is, shall we say, irreverent. To quote Donut: It’s the most Iconic British car of all time: The Mini. It was an engineering marvel that revolutionized economy car design and became a motorsport legend along the way. Join us as we explore the Mini’s rich history and design quirks that made it one of the best selling cars in the U.K.

MINI TAKES THE STATES 2018 - Header
Events

Official Route for MINI Takes The States 2018 Announced

MINI USA has announced the official route for MINI TAKES THE STATES (MTTS) 2018. The legendary rally for MINI owners, which runs from July 14 – 22, will start from two separate locations on opposite sides of the country and meet in the middle for a weekend celebration of everything MINI. The starting cities will be Orlando, Fla., and Portland, Ore. The final destination is Keystone Resort in Keystone, Colo., approximately 75 miles west of downtown Denver. Once arriving at Keystone, MINI owners from both routes will have the weekend to trade stories, share their experiences, show off their MINI, explore the area on curated mountain drives, support our charity partner and enjoy fun activities planned by the MINI USA team. There have been six epic road trips starting with the inaugural rally in 2006.  The seventh biennial MTTS rally […]

Dakar Rally 2018 – MINI Family ready and eager to start Dakar
Highlights

MINI Ready for Dakar Rally 2018

The start of the 40th edition of Dakar – the tenth in its present South America theatre – is now only hours away. Shakedown testing is complete and the MINI family of seven international two-man race crews, together with the large support team from MINI Motorsport partner X-raid, are fully prepared to undertake the challenges the Dakar will undoubtedly present throughout its 9,000 km distance that spans 14 race stages. The 2018 Dakar takes place across three countries with the starting point in Lima, Peru on Saturday 6th January 2018, before crossing into Bolivia and onwards to the finish line 14 stages later in Argentina on 20 January 2018. Each country will feature race stages that take place across natural splendor, which also happens to host the toughest cross-country racing conditions known to man and machine.

MINI to Lauch 3D Printed Personalization 2
Corporate Business

MINI to Launch 3D Printed Personalization

Since 2001 MINI has been a pioneer in the area of vehicle personalization by offering customers choice from a huge range of style, comfort, convenience and technology options, enabling them to create a car which truly reflects their personality and lifestyle. In 2018 MINI will take this concept to a new level with the launch of the 3D printing powered MINI Yours Customised. Using a new online store, customers will be able to transform their MINI into a uniquely personalized special by designing their own exclusive items. These innovative new upgrades will be available for UK customers throughout the course of 2018. The MINI Yours Customised product range will include the indicator inlays known as side scuttles, trims for the interior passenger side, LED door sills and LED door projectors. These new personalized products will be designed by customers on […]

MINI Gets Double Clutch Transmission 1
Highlights

MINI Gets Double Clutch Transmission

As a brand well known for it’s sporty character, MINI is set to further enhance its reputation with the introduction of a new transmission to the range. Extremely fast gear changes, a high degree of shift comfort and optimised efficiency – just some of the benefits of the new 7-speed Steptronic automatic double clutch transmission available for the MINI 3-Door Hatch, MINI 5-Door Hatch, and the MINI Convertible. Customers can now order this new transmission in conjunction with selected engine variants as an alternative to the standard 6-speed manual transmission. The double clutch transmission is operated by a newly designed electronic selector lever. Further enhancing the premium character of the vehicle, the new selector lever always returns to its original position after changing between driving mode D, neutral position N and reverse mode. The parking lock is activated by pressing […]

The New MINI Logo - Clear and Tradition Conscious
Corporate Business

The New MINI Logo – Clear and Tradition Conscious

At the core of the new MINI brand identity lies an awareness of traditional values combined with the spirit of future-oriented development. This philosophy is also reflected in the visual appearance of the British premium brand, of which the central element is the MINI brand logo. The current interpretation of the globally familiar logo takes the form of a reduced design that focuses on the essentials. It will be seen on all current MINI models from March 2018 onwards. The new MINI logo draws on the three-dimensional style of depiction that has existed since the relaunch of the brand in 2001, applying this to a form of visual expression known as “flat design” that homes in on the key graphic elements. The preservation of the fundamental, tradition-steeped motif of a winged wheel with the brand name printed in capital letters at […]

MINI Open 150 Edition
Corporate Business

Mini Convertible 2018 Carbuyer Convertible Of The Year

The UK’s top-selling convertible has today received the ‘Best Convertible 2018’ award judged by industry experts at Carbuyer. The award was presented to MINI this morning at the Carbuyer Best Car Awards in London, with judges praising the car’s unique character, trademark handling, interior and value for money. Winners in each category at the annual Carbuyer Awards are chosen by members of the dedicated Carbuyer road-test team, who evaluate each vehicle on running costs, comfort, practicality, reliability, and safety, as well as performance, efficiency, price, value for money and optional extras.

MINI USA Launches New MINI John Cooper Works Tuning Kit for Countryman and Clubman at SEMA Show
Highlights

John Cooper Works Tuning Kit Launched for Countryman & Clubman

MINI USA has announced the launch of the new MINI John Cooper Works Tuning Kit at the SEMA Show in Las Vegas, expanding the current tuning kit offering to now include Clubman and Countryman models. The new John Cooper Works Tuning Kit utilizes a retrofit exhaust system, aftermarket components and engine software programming increasing the engine power output and exhaust system performance. This new John Cooper Works Tuning Kit can be installed on any MY 2018 Cooper S or Cooper S ALL4 Clubman or Countryman model, intensifying the vehicle‘s sporty performance and sound characteristics. The MINI USA team will also have the new MINI Ice Blue special edition Cooper S Hardtop on display at the show.

Longtime MINI Owner and Amateur Racer Wraps Up Another Successful SCCA Season in 2012 MINI Cooper S Hardtop
Highlights

MINI Race Craig Wilcox With Another Successful Season

MINI USA is once again proud to congratulate amateur racer Craig Wilcox on his continued success in the Tire Rack SCCA ProSolo Series and the Tire Rack SCCA Solo Nationals. Wilcox, of Blue Springs, Mo., finished as the Year-End Points Winner in the ProSolo Series Championship and finished second place in the Solo National Championship in September at the Lincoln Airpark in Lincoln, Neb. It was the sixth time Wilcox finished as the Year-End Points Winner in the ProSolo Series. Wilcox has also been crowned the Prosolo Series Champion four times in the past five years as well as four Solo National Championships with ten podium finishes over his racing career which began in 2003. The longtime MINI owner continues to race his 2012 MINI Cooper S Hardtop, which doubles as his day-to-day primary vehicle. The 2017 season kickoff event […]

MINI 1499 GT 1
Highlights

MINI 1499 GT Honors Classic 1275 GT

The latest special edition to join the MINI UK line-up celebrates the brand’s rich heritage with a nod to one of the best known sporty classic Minis of all time, the 1275 GT. Available to order now, the 1499 GT recalls the entertaining drive, distinctive styling and low running costs of the 1969 original, which was one of the most affordable performance cars of its day.

MINI JCW Team Closes Out Second Full Season in the Street Tuner Class of the Continental Tire SportsCar Challenge Series
Highlights

MINI JCW Finishes Out Second Street Tuner Season

The MINI JCW Team and MINI USA completed their second full season competing in the Street Tuner class of the Continental Tire SportsCar Challenge series with a hard-fought final race of the season on Friday at Road Atlanta. The team qualified P9, P10 and P11 after an early morning qualifying session on Friday. The #73 MINI JCW driven by Jones and Pombo had a strong day, starting 10th and quickly climbing through the field to put the team in seventh place. With under 10 minutes left in the race, a caution came out to pack up the field which gave Pombo a great opportunity to gain position before the checkered flag. As the field prepared to take the final restart, the third, fourth and fifth place cars collided. Pombo maneuvered through the wreckage to emerge in 3rd place.

MINI John Cooper Works GP Concept - Racing Design Study
Highlights

MINI John Cooper Works GP Concept – Racing Design Study

The BMW Group has chosen the IAA Cars 2017 show in Frankfurt to present the modern racing essence of a MINI – in the shape of the MINI John Cooper Works GP Concept. Inspired by the carmaker’s legendary triumphs in the Monte Carlo Rally exactly 50 years ago, this design study embodies undiluted dynamic flair and the ultimate in driving fun – on both the race track and the road. The concept car picks up the baton from the 2012 MINI John Cooper Works GP and 2006 MINI Cooper S with John Cooper Works GP Kit. Produced in strictly limited numbers (2,000 examples each), these two models explored the outer limits of their performance capability at the time. The MINI John Cooper Works GP Concept is all about the unfettered feeling of driving and levels of performance found in motor […]

The MINI Electric Concept 2
Corporate Business

Production of MINI ELECTRIC CONCEPT Gets Closer

Almost 10 years after MINI E laid the foundations for production-standard battery electric vehicles within the BMW Group, MINI is now offering a window on the future of urban electric mobility. With a focus on driving excitement and inspiring design, it moves the brand’s urban tradition into the electric age and in doing so spices up the conventional notion of electric mobility. A production version of the MINI ELECTRIC CONCEPT will be unveiled in 2019. The MINI ELECTRIC CONCEPT will debut at IAA Cars 2017 in Frankfurt, and be on public display from Saturday 16th September. This debut follows the launch of the brand’s first ever electrified production model, the MINI Countryman Plug-in Hybrid earlier in 2017. The systematic electrification of the brand and product portfolio is a mainstay of the BMW Group’s NUMBER ONE > NEXT strategy. The MINI ELECTRIC […]

MINI Countryman Earns Top Safety Pick
Highlights

MINI Countryman Earns Top Safety Pick

MINI USA announced today that the all-new 2017 MINI Countryman, the biggest, most adventurous MINI ever, has earned a TOP SAFETY PICK award by the Insurance Institute for Highway Safety (IIHS). The Countryman earns this designation when equipped with the optional front crash prevention system, which earned an advanced rating from the independent, nonprofit scientific and educational organization. The 2017 MINI Countryman earned the designation thanks to good crash-worthiness ratings across the board, including the small overlap front, moderate overlap front, side, roof strength and head restraint tests. The MINI Countryman also benefits from an optional advanced-rated front crash prevention system, which in IIHS track tests at 12 and 25 mph, the system mitigated a collision, reducing the impact speed by 7 mph in both tests.

Burlen LTD celebrates monumental success of the SU Carburetters Cup at Brands Hatch Mini Festival
Classic Cars

Burlen Celebrates SU Carburetor Cup at Mini Festival

Burlen Ltd, the world’s only manufacturer of genuine SU (Skinner’s Union), AMAL and Zenith carburetors, is celebrating a hugely successful promotion of the flagship race of the 2017 Brands Hatch Mini Festival. Earlier in July, the Salisbury-based company promoted the Historic Mini Races – named ‘The SU Carburetters Cup for Pre-66 Minis’ – and pulled out all the stops to create an event that will live long in the memory.

2017 Canadian Tire Motorsports Park 2
Highlights

MINI USA and John Cooper Works Team Gearing Up for Lime Rock

The MINI JCW Team and MINI USA are gearing up for another big race this weekend at Lime Rock Park in their quest to sit on top of the Manufacturer’s standings in the Street Tuner class of the Continental Tire SportsCar Challenge series. After all three MINI JCW Team cars finished inside the top five at Watkins Glen International, including the #73 and #52 MINI JCW’s in victory lane, the team went on grab a podium finish at Canadian Tire Motorsports Park in Bowmanville, Ontario, the following weekend, when James Vance piloted the #37 MINI JCW to a third place finish after an aggressive battle to hold his lead against the race’s eventual winner for more than an hour. Vance will be joined once again this weekend by Mike LaMarra. Team owner Luis Perocarpi, lead engineer Rob Ridgely and MINI engineer Zdravko Miric have been hard at work piecing the #52 MINI […]

BMW to decide location of Electric MINI E Plant
Corporate Business

UK Plant Favored to Build Electric MINIs

BMW’s Oxford factory in England is currently the favored location for building an electric version of the Mini despite Britain’s planned departure from the European Union, two sources familiar with the company’s thinking told Reuters on Wednesday. Any decision by the German carmaker to commit to further spending at Oxford would be a boost to the British government, which has been warned by businesses at home and abroad that Brexit will hit investment.