Morgan Motor Company will bring an iconic Routemaster bus – the second-to-last edition to have been withdrawn from service – back to the British public at events throughout 2018. Manufactured, like the first Morgan Plus 8, in 1968 and delivered for its first service in January of that year, this Routemaster – registration SMK 759F – is expected to have clocked over 1.5 million miles during its lifetime. The vehicle was withdrawn from service nearly 44 years after birth and was given an admirable send-off on 9th December 2005. Crowds gathered along the 159 bus route, from Marble Arch to Brixton, as it took its final journey.
Morgan Motor Company has activated their first ever billboard campaign in and around London with two sites situated along prominent arterial routes. The Malvern-based company has seen a strong start to 2018 with record financial results of 19 percent revenue growth, pre-tax profits up by over 200 percent and global exports up by 10 percent. This year also saw two successful new model launches at the Geneva Motor Show and the reacquisition of the land on which the Morgan factory is built.
At the Geneva Motor Show, Morgan Motor Company revealed its most extreme road-going model to date, the Aero GT – and the first edition has now rolled off the production line, destined for Revolutions Morgan in Scotland. Morgan Motor Company will produce just eight of the special Aero GT variants – all vehicles individually built bespoke to customer specification. The Aero GT represents the end of Aero 8 production, guaranteeing that every Aero 8 owner will be the custodian of a very significant piece of Morgan history.
The Morgan Motor Company has today revealed its most extreme road-going model to date, the Aero GT. The family-owned, British manufacturer officially unveiled the car at the 88th International Geneva Motor Show. The longest established independent automotive manufacturer, Morgan Motor Company will produce just eight of the special Aero GT variants. All vehicles will be individually built bespoke to each customer. The Aero GT represents the end of Aero 8 production, guaranteeing that every Aero 8 owner will be the custodian of a very significant piece of Morgan history.
Morgan Motor Company and Morris Lubricants are introducing the official Morgan Motor Oil. Available in a vintage style collectible 5-litre oil can, the Morgan Motor Oil is suitable for selected Morgan models only, and is manufactured from a combination of advanced base fluids and the latest additive technology. Morgan 10W-40 is semi-synthetic multigrade engine oil. It is formulated for use in petrol engines fitted to passenger cars, Morgan Motor Oil 10W-40 will protect camshafts, critical valve gear and bearings from wear, even under severe cold start conditions. The oil is not suitable for Aero 8, Plus 8 or 3-Wheeler. The decorative collectible can is also being sold separately, empty. Both oil and can may be purchased from the Morgan Motor Company website. Note: Press release courtesy of Morgan Motor Company.
We published the notice a few weeks ago about the car, but now Morgan Motor Company has released the first teaser images of the much anticipated 50th Anniversary Edition of its iconic Plus 8 ahead of its full reveal at the Geneva Motor Show on March 6. Named after the famous eight-cylinder engine beneath the car’s hand-built body, over 6,000 Plus 8 models have been built in the last 50 years at Morgan’s Pickersleigh Road home.
Morgan Motor Company has announced record profitability and growth as it continues to roll out a long-term strategic plan under the guidance of Chairman Dominic Riley, Managing Director Steve Morris, and family shareholders – keeping up the positive momentum in the family-owned business. Year-end financial reports released today announced record growth from the 109-year-old company with a 19 percent increase in revenue against 2016 to £36m, improved group margins with an increase of 12 percent, a 13 percent increase in group net assets and an increase in pre-tax profits to £2m. Last year saw strong performances from all sectors of the Morgan business, including a new technological partnership with Frazer Nash for EV development, futureproofing with long-lead new model planning and strategic in-house appointments within the management team coupled with increased marketing activity.
How about something a bit more eclectic? For our Video of the Week this go-round we are going to feature some early footage with Bill Fink of Isis Imports describing his love of the Morgan car. This video also features footage of Bill in his Morgan SLR, one of 3 Morgan racing coupes built. The SLR name was actually short for Sprinzel LawrenceTune Racing, noting Lawrence’s collaboration with John Sprinzel, who is best known for creating and racing the Speedwell Sprites. The lightweight body’s rough lines were penned by Chris Spender. His design was further refined by Charlie Williams of coach-builder Williams and Pritchard. The final product looked nothing like any Morgan that came before. Isis Imports, now changing its name to Morgan Cars USA, is the work of Bill Fink. Named for the river on which Bill rowed while at Oxford, Isis […]
Morgan Motor Company will celebrate its most iconic Plus 8 with a 50th Anniversary Special Edition. The British marque has today released teaser images and video for the exclusive special edition ahead of its much-anticipated reveal at the Geneva Motor Show. The family-owned, bespoke sports car manufacturer will produce 50 of the special edition models, each to be sold through their existing Dealership network. The Plus 8 50th anniversary edition will be a true V8-powered thoroughbred tribute to Morgan’s most celebrated 4-wheeled model. Morgan’s crowning vehicle for fifty years, the Morgan Plus 8 continues to pioneer new technology within the classic Morgan bloodline. Deriving its name from the famed eight-cylinder engines it has adopted throughout its 50 years, the Plus 8 consistently offers the greatest power to weight ratio of any Morgan.
Morgan Motor Company, the world’s longest-running family owned motor manufacturer, are delighted to announce the appointment of Colin Boden as Group Financial Director with immediate effect. As Group Financial Director, Colin will not only be responsible for the financial functions of the Morgan Group, his role will establish him as a key influence in strategic decisions as Morgan continues to excel through its second century in business. His key aims will be to further improve profitability for the company, ensuring Morgan has a stable financial platform to develop exciting vehicles, embark on ambitious new projects across all business areas as well as introduce industry-leading technology into the model range and production process.
Morgan Motor Company has announced a technical partnership with industry leaders Frazer-Nash Energy Systems as the all-electric Morgan EV3 prepares for production in 2018. The EV3 extends Morgan’s truly unique offering. Industry-leading EV technology combines with a lightweight coach-built body to offer an unparalleled mix of craftsmanship and technology. Inspired by 1930s Aero-engine race cars, classic motorcycles, and 1950s fantasy automatons, the EV3 embraces new technology while delivering the raw driving experience and traditional British craftsmanship synonymous with every Morgan.
Morgan Motor Company has announced its most extreme roadgoing model to date; the race-inspired Aero GT. Using lessons learned from Morgan’s GT3 race victories, the Aero GT is based upon the lightweight aluminium Aero 8 but with an all-new hand-worked, aerodynamically honed body which reduces drag but significantly increases downforce. Conceived initially during the development of the 2015 Morgan Aero 8, the aggressive Aero GT variant never saw the light of day. But, in 2018, the final eight Aero 8 cars to roll out of Morgan’s Pickersleigh Road factory will be Aero GT variants.
Yet another thrilling season of motorsport has come to a close for Morgan and Wolverhampton University as the 2017 AR Motorsport Morgan Challenge ends with the final round of the year at Snetterton. Each of the Morgan race cars is now back in their respective garages and workshops, ready for winter enhancements, rebuilds, and the occasional test. The 2017 season is the second year of Morgan’s partnership with the University of Wolverhampton that began in 2016, the on-going collaboration has seen the two companies combine resources both on and off the race track.
Elliot Paterson has claimed his second AR Motorsport Morgan Challenge Championship, at the wheel of a new Morgan ARV6. The Scottish racer dominated this year’s championship, wrapping up the series with 2 races to go. He was officially crowned champion at the final Morgan Challenge race of the season at Snetterton last weekend. Paterson finished ahead of fellow Revolutions Morgan racer, Tim Parsons.
Morgan Motor Company celebrated over a century of innovation and craftsmanship at the inaugural Run For The Hills event last weekend with 1000’s of Morgans from a 108-year history returning home to Malvern. Held at the Malvern Three Counties Showground in association with the Morgan Sports Car Club, Morgan owners and aficionados from around the world gathered for two days of family fun, just a few miles from the Pickersleigh Road home of the iconic coachbuilder.
The first US Morgan 3-wheeler convention was held in Augusta, Georgia a couple of weeks ago, and by all accounts, it was a great success. Unfortunately, we were not able to attend, but Dee Gibson put together a Youtube slideshow using photos from the convention. Looks like everyone was having a fun time. You can check out more coverage of the event at the official website. And while we are looking at fantastic old 3-wheel Morgans, check out this beautiful 1938 car. This Youtube video was also published on the convention’s Facebook page, and we think it is an excellent portrayal of the spirit behind Morgan folk. Oh, OK. As long as we are lusting after these oddball beauties let’s take a look at just one more. I lied. Yes, I lied. One more!
Continuing the positive momentum in the business, and as part of a long-term strategy, Morgan Motor Company has hit yet another milestone in a record year, with the re-acquisition of factory land in Malvern. At the Geneva Motor Show earlier this year Steve Morris, Managing Director Morgan Motor Company, announced a record trading year with a 14% revenue growth year-on-year. It’s the first of many positive steps planned in a long-term strategy for Morgan Motor Company under the guidance of Morris, the Morgan family and recently appointed Chairman Dominic Riley.
Our video this week comes via our friends at Morgan. World War 1 fighter pilot and Morgan owner Albert Ball once remarked that his pre-war Morgan Three Wheeler was “the closest thing to flying without leaving the ground.” – Since that time, Morgan sports cars have been thrilling drivers around the world with their unique and exhilarating driving experience, be it on 3 wheels, 4 wheels or with the Aero. Their use, however, has never extended to a “race” between a Morgan and a plane, until now! Morgan’s latest video pits their fastest model, the Aero 8, against a Pitts S2S muscle biplane in a head-to-head airfield drag race.
Morgan Motor Company has announced a special Run For The Hills (RFTH) event that will take place at the Malvern Three Counties Showground on August 26-27. Held in association with the Morgan Sports Car Club, RFTH will see thousands of Morgans return to their birthplace for two days and nights of live entertainment, Morgan themed events, trade stands and much more.
The Morgan Motor Company and The Friday Beer Company have joined forces to introduce a new collection of official Morgan Ale. Working in partnership to perfect the final product, labeling and associated packaging, the two Malvern-based companies are delighted to present a collection of three unique blends. The Morgan 4/4 Blonde Ale, the Morgan 3 Wheeler Dark Mild Ale, and a Morgan Aero 8 Rye Ale complete the collection, with each one representing one of the models in the Morgan range. Founded in 1909, the 108-year-old Morgan Motor Company continue to thrive under the ownership of the founding family, proudly remaining the oldest privately owned motor manufacturer in the world – hand-crafting coach built traditional British sports cars that are fun to drive and unique within the marketplace. Their desire to offer something truly unique to their customers and passion […]