The Morgan Motor Company has launched an immersive 3D online configurator for its newest model, the Plus Six. Featuring high-fidelity graphics and the Plus Six’s extensive range of options, it makes the perfect tool both for customers to finalize the specification of their car, and for enthusiasts to imagine their dream Morgan. The Plus Six is the first Morgan to have been designed entirely using computer aided design (CAD), which has allowed the car to be modeled in the configurator with total accuracy. Combined with the integration of games development software and WebGL technology, it allows for a photo-realistic 3D representation of the car. The user can move the car to view it from any angle, and even zoom in to view its features in detail.
The Morgan Motor Company is to celebrate 70 years of its most popular model, the Plus 4, with the creation of the Plus 4 70th Anniversary Edition. First built in 1950, the Plus 4 is one of the company’s best-selling models throughout seven decades of production, and is admired by fans of Morgan worldwide. Morgan recently announced that models built on its famous steel chassis will cease production in 2020, and the Plus 4 70th Anniversary Edition commemorates this important moment, too. For the first time ever, the chassis will be painted in gold, highlighting its significance in Morgan’s 111-year history. Just 20 Plus 4 70th Anniversary Edition cars are to be built. They feature an individually numbered plaque, marking them out for years to come as some of the last steel-chassis Plus 4 models. A specially embroidered headrest will […]
The Morgan Motor Company is to continue its technology drive with the launch of new models based on its recently introduced CX-Generation aluminium platform. The new car introductions will take place in 2020 and form a core range of models for the British manufacturer. It follows the success of the first car to use this platform, the Morgan Plus Six. Launched at the Geneva Motor Show in March 2019, it has received an overwhelmingly positive reaction from both the press and customers, in large part thanks to its CX-Generation platform. Designed in house by Morgan, the CX-Generation platform is twice as rigid as the previous aluminium chassis used by the company, which underpinned the Aero 8 and second-generation Plus 8 models. Thanks to a focus on reducing weight, it tips the scales at just 97kg, contributing to the Plus Six’s […]
Investindustrial has today announced the acquisition of a majority stake in Morgan Motor Company Ltd (“Morgan”), the iconic 110-year old British sports cars manufacturer. Terms of the transaction were not disclosed, and it is expected to complete in April 2019. The Morgan family will continue to act as stewards for the brand and retains a minority shareholding. Meanwhile, for the first time in its history, the management team and all employees will have a share of the business. The investment is executed without financial debt, and Morgan will have a positive net cash position upon closing of the transaction. The investment in Morgan is made by a separate fund (with a different strategy) from Investindustrial V L.P. (whose investment subsidiaries hold a stake in Aston Martin Lagonda Global Holdings PLC).
Morgan Motor Company announced record profits as it prepares to launch a range of vehicles in its 110th year. The iconic Malvern-based family-owned firm, which employs 204 staff, said profits jumped to £3.6million last year from £2million 12 months earlier. Output dropped from 750 to 681 cars as the firm said goodbye to the thirsty V8 engine and the Aero 8 and Plus 8 models which use it. Morgan is expected to launch a more frugal but sportier replacement at this spring’s Geneva Motor Show.
Morgan Motor Company has announced the first in a number of celebrations for its 110th anniversary year in 2019, which will see a series of ‘110 Anniversary’ models added to the line-up. Each of the ‘110 Anniversary’ models benefit from unique badging, denoting their significance as 110th-year editions, as well as an extensive list of specially selected performance and styling options included at no extra cost.
Concours of Elegance and Bridge of Weir Leather Company partnered up once again this year to present a very special ‘British Legends’ feature, celebrating the very best of automotive design to come out of Britain over the last century. Notable friends of the Concours and Bridge of Weir each chose a British car they deemed deserving of the status of British Legend. Visitors to the Concours of Elegance were invited to vote for their favorite of the ‘British Legends’ nominated by stars of the automotive. Taking more votes than any of the other iconic models nominated, the Morgan 4/4 was named the public favorite from the British Legends feature yesterday. The Morgan 4/4, nominated by Morgan designer Jon Wells, took the public vote at the event and was presented as the Bridge of Weir ‘British Legend’ for 2018 in front of Hampton […]
The Morgan Motor Company are excited to collaborate on two concept bicycles with a fellow British company, Pashley Cycles. Founded in 1926, Pashley Cycles are the longest established British cycle manufacturer, famed the world over for their range of traditionally built and impeccably styled cycles. With centuries of combined heritage, craftsmanship and passion for their product, Pashley and Morgan are two “like-minded” brands just waiting for the perfect opportunity to collaborate. Launching in this weekend at Morgan’s much-anticipated Thrill on the Hill, the Pashley-Morgan range will include two new bikes, both of which will be produced at Pashley’s Stratford-upon-Avon factory. The bicycles have a stylish hand-crafted frame which features a new curved top tube design. It is fillet brazed using Reynolds 631 tubing and incorporates a custom formed top tube, frame mounted race plate, distinctive S-bend seat stays and unique […]
A long-loved British sports car is finally returning to the US. Morgan Motor Company, in response to U.S. Morgan dealers unfulfilled demand for 4 wheeled Morgans and also the disappointing lack of progress in implementing the Replica Car Bill, is now addressing the issue proactively. Last week Morgan Motor Company announced that they are prepared to manufacture a functional rolling chassis in both Roadster and Plus 4 variants, that can then be shipped to the US, using the specially constructed vehicle route to market. It is fully appreciated that there has been a significant hiatus regarding supply of four-wheeled Morgan vehicles to the US. Additionally, the proposed Replica Car Bill has stalled significantly during the last 2 years and is still without any clear steer on the outcome with regards to both timing and legislative requirements. We believe there is a huge pent-up […]
Morgan Motor Company will bring an iconic Routemaster bus – the second-to-last edition to have been withdrawn from service – back to the British public at events throughout 2018. Manufactured, like the first Morgan Plus 8, in 1968 and delivered for its first service in January of that year, this Routemaster – registration SMK 759F – is expected to have clocked over 1.5 million miles during its lifetime. The vehicle was withdrawn from service nearly 44 years after birth and was given an admirable send-off on 9th December 2005. Crowds gathered along the 159 bus route, from Marble Arch to Brixton, as it took its final journey.
Morgan Motor Company has activated their first ever billboard campaign in and around London with two sites situated along prominent arterial routes. The Malvern-based company has seen a strong start to 2018 with record financial results of 19 percent revenue growth, pre-tax profits up by over 200 percent and global exports up by 10 percent. This year also saw two successful new model launches at the Geneva Motor Show and the reacquisition of the land on which the Morgan factory is built.
At the Geneva Motor Show, Morgan Motor Company revealed its most extreme road-going model to date, the Aero GT – and the first edition has now rolled off the production line, destined for Revolutions Morgan in Scotland. Morgan Motor Company will produce just eight of the special Aero GT variants – all vehicles individually built bespoke to customer specification. The Aero GT represents the end of Aero 8 production, guaranteeing that every Aero 8 owner will be the custodian of a very significant piece of Morgan history.
The Morgan Motor Company has today revealed its most extreme road-going model to date, the Aero GT. The family-owned, British manufacturer officially unveiled the car at the 88th International Geneva Motor Show. The longest established independent automotive manufacturer, Morgan Motor Company will produce just eight of the special Aero GT variants. All vehicles will be individually built bespoke to each customer. The Aero GT represents the end of Aero 8 production, guaranteeing that every Aero 8 owner will be the custodian of a very significant piece of Morgan history.
Morgan Motor Company and Morris Lubricants are introducing the official Morgan Motor Oil. Available in a vintage style collectible 5-litre oil can, the Morgan Motor Oil is suitable for selected Morgan models only, and is manufactured from a combination of advanced base fluids and the latest additive technology. Morgan 10W-40 is semi-synthetic multigrade engine oil. It is formulated for use in petrol engines fitted to passenger cars, Morgan Motor Oil 10W-40 will protect camshafts, critical valve gear and bearings from wear, even under severe cold start conditions. The oil is not suitable for Aero 8, Plus 8 or 3-Wheeler. The decorative collectible can is also being sold separately, empty. Both oil and can may be purchased from the Morgan Motor Company website. Note: Press release courtesy of Morgan Motor Company.
We published the notice a few weeks ago about the car, but now Morgan Motor Company has released the first teaser images of the much anticipated 50th Anniversary Edition of its iconic Plus 8 ahead of its full reveal at the Geneva Motor Show on March 6. Named after the famous eight-cylinder engine beneath the car’s hand-built body, over 6,000 Plus 8 models have been built in the last 50 years at Morgan’s Pickersleigh Road home.
Morgan Motor Company has announced record profitability and growth as it continues to roll out a long-term strategic plan under the guidance of Chairman Dominic Riley, Managing Director Steve Morris, and family shareholders – keeping up the positive momentum in the family-owned business. Year-end financial reports released today announced record growth from the 109-year-old company with a 19 percent increase in revenue against 2016 to £36m, improved group margins with an increase of 12 percent, a 13 percent increase in group net assets and an increase in pre-tax profits to £2m. Last year saw strong performances from all sectors of the Morgan business, including a new technological partnership with Frazer Nash for EV development, futureproofing with long-lead new model planning and strategic in-house appointments within the management team coupled with increased marketing activity.
How about something a bit more eclectic? For our Video of the Week this go-round we are going to feature some early footage with Bill Fink of Isis Imports describing his love of the Morgan car. This video also features footage of Bill in his Morgan SLR, one of 3 Morgan racing coupes built. The SLR name was actually short for Sprinzel LawrenceTune Racing, noting Lawrence’s collaboration with John Sprinzel, who is best known for creating and racing the Speedwell Sprites. The lightweight body’s rough lines were penned by Chris Spender. His design was further refined by Charlie Williams of coach-builder Williams and Pritchard. The final product looked nothing like any Morgan that came before. Isis Imports, now changing its name to Morgan Cars USA, is the work of Bill Fink. Named for the river on which Bill rowed while at Oxford, Isis […]
Morgan Motor Company will celebrate its most iconic Plus 8 with a 50th Anniversary Special Edition. The British marque has today released teaser images and video for the exclusive special edition ahead of its much-anticipated reveal at the Geneva Motor Show. The family-owned, bespoke sports car manufacturer will produce 50 of the special edition models, each to be sold through their existing Dealership network. The Plus 8 50th anniversary edition will be a true V8-powered thoroughbred tribute to Morgan’s most celebrated 4-wheeled model. Morgan’s crowning vehicle for fifty years, the Morgan Plus 8 continues to pioneer new technology within the classic Morgan bloodline. Deriving its name from the famed eight-cylinder engines it has adopted throughout its 50 years, the Plus 8 consistently offers the greatest power to weight ratio of any Morgan.
Morgan Motor Company, the world’s longest-running family owned motor manufacturer, are delighted to announce the appointment of Colin Boden as Group Financial Director with immediate effect. As Group Financial Director, Colin will not only be responsible for the financial functions of the Morgan Group, his role will establish him as a key influence in strategic decisions as Morgan continues to excel through its second century in business. His key aims will be to further improve profitability for the company, ensuring Morgan has a stable financial platform to develop exciting vehicles, embark on ambitious new projects across all business areas as well as introduce industry-leading technology into the model range and production process.
Morgan Motor Company has announced a technical partnership with industry leaders Frazer-Nash Energy Systems as the all-electric Morgan EV3 prepares for production in 2018. The EV3 extends Morgan’s truly unique offering. Industry-leading EV technology combines with a lightweight coach-built body to offer an unparalleled mix of craftsmanship and technology. Inspired by 1930s Aero-engine race cars, classic motorcycles, and 1950s fantasy automatons, the EV3 embraces new technology while delivering the raw driving experience and traditional British craftsmanship synonymous with every Morgan.