New Morgan 3-Wheeler in Testing 2
Highlights

New 3-Wheeled Morgan Confirmed

The Morgan Motor Company has confirmed it is working on an all-new 3-wheeled vehicle to replace the outgoing Morgan 3 Wheeler. An early glimpse of the model shows a heavily disguised engineering prototype undergoing durability testing. […]

Morgan Plus Four Race Cars Hit the Track - Dynamic 1
Highlights

Morgan Plus Four Race Cars Hit the Track

The Morgan Motor Company, the University of Wolverhampton’s School of Engineering, and the University’s racing team (UWR) continue their long-standing technical partnership with the creation of a motorsport-focused variant of the Morgan Plus Four. […]

Morgan Motor Company opens interactive new museum, The Archive Room, at the redeveloped Morgan Experience Centre
Classic Cars

Morgan Opens Archive Room – A New Interactive Museum

Morgan Motor Company is completing the redevelopment of its visitor attraction, the Morgan Experience Centre, with the opening of its all-new interactive museum experience, The Archive Room, which is home to the full company archives. […]

Morgan Plus 8 GTR Design
Highlights

Morgan Plus 8 GTR Special Project Unleashed

Raw, visceral, loud, and low, the Morgan Plus 8 GTR represents what the Morgan Motor Company can create when its design and engineering teams let their imaginations run wild. Limited to just nine examples, it marks the first in a line of Morgan special projects set to commence this year. […]

Morgan Piston Gin - Ash Wood Infused - 02
Corporate Business

World’s 1st Ash Wood Infused Gin Released by Morgan

The Morgan Motor Company has long been famous for its use of ash wood in the construction of its cars, but the 111-year-old firm has now discovered a creative use for the surplus material, with the launch of its Morgan x Piston Gin, produced in collaboration with Piston Distillery. […]

Morgan Bicester
Corporate Business

Morgan Opening Experimental Hub at Bicester

The Morgan Motor Company is to become the latest resident at Bicester Heritage with the opening of an experiential hub at the former RAF Bicester site. The beautifully restored Power House building is situated on the original Bicester Heritage development and will be occupied by the Malvern firm to offer a range of driving experiences for customers and enthusiasts. […]

LIMITED-EDITION 3 WHEELER P101 - headon shot on road
Highlights

New P101 Limited Edition 3 Wheeler From Morgan

The Morgan Motor Company is marking the end of production of one of its most well-loved models, the 3 Wheeler, with the announcement of the P101 edition. The 3 Wheeler — which was introduced in its current form in 2011 — will cease production in 2021, once type approval on its S&S V-twin engine finishes. […]

Morgan Plus-Four
Morgan

Morgan Giveaway Raises £1.39m for Corona Virus Relief

The giveaway of an all-new Morgan Plus Four in the BBC’s The Big Night In appeal has raised £1.39m to support the coronavirus relief effort. The sum, raised through donations by the public in the draw, is being matched by the UK Government, bringing the total amount generated to almost £2.8m. […]

Morgan Plus Four
Highlights

Morgan Motors Helps Raise £1.39m for Charity

The Morgan Motor Company has helped to raise an incredible £1.39m towards the coronavirus relief effort, with the giveaway of its all-new Plus Four for BBC Children in Need and Comic Relief’s ‘The Big Night In’ appeal, an amount that will be matched by the UK Government. ‘The Big Night In’ appeal saw the BBC’s biggest charitable partners, Comic Relief and BBC Children in Need, join forces for the very first time with a live star-studded show to help raise funds and celebrate acts of kindness. The show aimed to unite the nation with an evening of incredible entertainment and stories of those going the extra mile to support their communities in these troubled times.

Morgan Announces New Plus Four
Highlights

Morgan Introduces All-New Plus Four

The Morgan Motor Company today introduces the next iteration of its core model, with the launch of the all-new Morgan Plus Four. The car represents a revolutionary successor to the Plus 4, a model that has formed the backbone of Morgan production since its debut in 1950. Now, 70 years after the first Plus 4 rolled off the production line at Morgan’s Pickersleigh Road factory in Malvern, UK, a new chapter begins.

Plus Six configurator 7
Corporate Business

Morgan Launches Plus 6 3D Online Configurator

The Morgan Motor Company has launched an immersive 3D online configurator for its newest model, the Plus Six. Featuring high-fidelity graphics and the Plus Six’s extensive range of options, it makes the perfect tool both for customers to finalize the specification of their car, and for enthusiasts to imagine their dream Morgan. The Plus Six is the first Morgan to have been designed entirely using computer aided design (CAD), which has allowed the car to be modeled in the configurator with total accuracy. Combined with the integration of games development software and WebGL technology, it allows for a photo-realistic 3D representation of the car. The user can move the car to view it from any angle, and even zoom in to view its features in detail.

Morgan Plus 4 70th Anniversary Edition 2
Morgan

Morgan Plus 4 70th Anniversary Limited Edition

The Morgan Motor Company is to celebrate 70 years of its most popular model, the Plus 4, with the creation of the Plus 4 70th Anniversary Edition. First built in 1950, the Plus 4 is one of the company’s best-selling models throughout seven decades of production, and is admired by fans of Morgan worldwide. Morgan recently announced that models built on its famous steel chassis will cease production in 2020, and the Plus 4 70th Anniversary Edition commemorates this important moment, too. For the first time ever, the chassis will be painted in gold, highlighting its significance in Morgan’s 111-year history. Just 20 Plus 4 70th Anniversary Edition cars are to be built. They feature an individually numbered plaque, marking them out for years to come as some of the last steel-chassis Plus 4 models. A specially embroidered headrest will […]

Morgan CX-Generation platform and traditional steel chassis square, 2019
Highlights

Morgan Plans Final Transition from Steel to Aluminum for 2020

The Morgan Motor Company is to continue its technology drive with the launch of new models based on its recently introduced CX-Generation aluminium platform. The new car introductions will take place in 2020 and form a core range of models for the British manufacturer. It follows the success of the first car to use this platform, the Morgan Plus Six. Launched at the Geneva Motor Show in March 2019, it has received an overwhelmingly positive reaction from both the press and customers, in large part thanks to its CX-Generation platform. Designed in house by Morgan, the CX-Generation platform is twice as rigid as the previous aluminium chassis used by the company, which underpinned the Aero 8 and second-generation Plus 8 models. Thanks to a focus on reducing weight, it tips the scales at just 97kg, contributing to the Plus Six’s […]

Investindustrial Acquires Majority Stake In Morgan Motor Company
Corporate Business

Investindustrial Acquires Majority Stake In Morgan Motor Company

Investindustrial has today announced the acquisition of a majority stake in Morgan Motor Company Ltd (“Morgan”), the iconic 110-year old British sports cars manufacturer. Terms of the transaction were not disclosed, and it is expected to complete in April 2019. The Morgan family will continue to act as stewards for the brand and retains a minority shareholding. Meanwhile, for the first time in its history, the management team and all employees will have a share of the business. The investment is executed without financial debt, and Morgan will have a positive net cash position upon closing of the transaction. The investment in Morgan is made by a separate fund (with a different strategy) from Investindustrial V L.P. (whose investment subsidiaries hold a stake in Aston Martin Lagonda Global Holdings PLC).