The Morgan Motor Company has long been famous for its use of ash wood in the construction of its cars, but the 111-year-old firm has now discovered a creative use for the surplus material, with the launch of its Morgan x Piston Gin, produced in collaboration with Piston Distillery. […]
The Morgan Motor Company is to become the latest resident at Bicester Heritage with the opening of an experiential hub at the former RAF Bicester site. The beautifully restored Power House building is situated on the original Bicester Heritage development and will be occupied by the Malvern firm to offer a range of driving experiences for customers and enthusiasts. […]
The Morgan Motor Company is marking the end of production of one of its most well-loved models, the 3 Wheeler, with the announcement of the P101 edition. The 3 Wheeler — which was introduced in its current form in 2011 — will cease production in 2021, once type approval on its S&S V-twin engine finishes. […]
The UK is going electric with no new gas or diesel vehicles will be sold in the UK by 2030. While the new mandate only applies to the sale of new cars and not the ownership or sale of used or older vehicles, this move does start a larger transition that will have far-reaching effects on the automotive trade and hobby as a whole. […]
The Morgan Motor Company has just opened the all-new Morgan Experience Centre, based at the Pickersleigh Road factory site in Malvern Link. […]
The giveaway of an all-new Morgan Plus Four in the BBC’s The Big Night In appeal has raised £1.39m to support the coronavirus relief effort. The sum, raised through donations by the public in the draw, is being matched by the UK Government, bringing the total amount generated to almost £2.8m. […]
The Morgan Motor Company has helped to raise an incredible £1.39m towards the coronavirus relief effort, with the giveaway of its all-new Plus Four for BBC Children in Need and Comic Relief’s ‘The Big Night In’ appeal, an amount that will be matched by the UK Government. ‘The Big Night In’ appeal saw the BBC’s biggest charitable partners, Comic Relief and BBC Children in Need, join forces for the very first time with a live star-studded show to help raise funds and celebrate acts of kindness. The show aimed to unite the nation with an evening of incredible entertainment and stories of those going the extra mile to support their communities in these troubled times.
The Morgan Motor Company today introduces the next iteration of its core model, with the launch of the all-new Morgan Plus Four. The car represents a revolutionary successor to the Plus 4, a model that has formed the backbone of Morgan production since its debut in 1950. Now, 70 years after the first Plus 4 rolled off the production line at Morgan’s Pickersleigh Road factory in Malvern, UK, a new chapter begins.
The Morgan Motor Company has launched an immersive 3D online configurator for its newest model, the Plus Six. Featuring high-fidelity graphics and the Plus Six’s extensive range of options, it makes the perfect tool both for customers to finalize the specification of their car, and for enthusiasts to imagine their dream Morgan. The Plus Six is the first Morgan to have been designed entirely using computer aided design (CAD), which has allowed the car to be modeled in the configurator with total accuracy. Combined with the integration of games development software and WebGL technology, it allows for a photo-realistic 3D representation of the car. The user can move the car to view it from any angle, and even zoom in to view its features in detail.
The Morgan Motor Company is to celebrate 70 years of its most popular model, the Plus 4, with the creation of the Plus 4 70th Anniversary Edition. First built in 1950, the Plus 4 is one of the company’s best-selling models throughout seven decades of production, and is admired by fans of Morgan worldwide. Morgan recently announced that models built on its famous steel chassis will cease production in 2020, and the Plus 4 70th Anniversary Edition commemorates this important moment, too. For the first time ever, the chassis will be painted in gold, highlighting its significance in Morgan’s 111-year history. Just 20 Plus 4 70th Anniversary Edition cars are to be built. They feature an individually numbered plaque, marking them out for years to come as some of the last steel-chassis Plus 4 models. A specially embroidered headrest will […]
The Morgan Motor Company is to continue its technology drive with the launch of new models based on its recently introduced CX-Generation aluminium platform. The new car introductions will take place in 2020 and form a core range of models for the British manufacturer. It follows the success of the first car to use this platform, the Morgan Plus Six. Launched at the Geneva Motor Show in March 2019, it has received an overwhelmingly positive reaction from both the press and customers, in large part thanks to its CX-Generation platform. Designed in house by Morgan, the CX-Generation platform is twice as rigid as the previous aluminium chassis used by the company, which underpinned the Aero 8 and second-generation Plus 8 models. Thanks to a focus on reducing weight, it tips the scales at just 97kg, contributing to the Plus Six’s […]
Investindustrial has today announced the acquisition of a majority stake in Morgan Motor Company Ltd (“Morgan”), the iconic 110-year old British sports cars manufacturer. Terms of the transaction were not disclosed, and it is expected to complete in April 2019. The Morgan family will continue to act as stewards for the brand and retains a minority shareholding. Meanwhile, for the first time in its history, the management team and all employees will have a share of the business. The investment is executed without financial debt, and Morgan will have a positive net cash position upon closing of the transaction. The investment in Morgan is made by a separate fund (with a different strategy) from Investindustrial V L.P. (whose investment subsidiaries hold a stake in Aston Martin Lagonda Global Holdings PLC).
Morgan Motor Company announced record profits as it prepares to launch a range of vehicles in its 110th year. The iconic Malvern-based family-owned firm, which employs 204 staff, said profits jumped to £3.6million last year from £2million 12 months earlier. Output dropped from 750 to 681 cars as the firm said goodbye to the thirsty V8 engine and the Aero 8 and Plus 8 models which use it. Morgan is expected to launch a more frugal but sportier replacement at this spring’s Geneva Motor Show.
Morgan Motor Company has announced the first in a number of celebrations for its 110th anniversary year in 2019, which will see a series of ‘110 Anniversary’ models added to the line-up. Each of the ‘110 Anniversary’ models benefit from unique badging, denoting their significance as 110th-year editions, as well as an extensive list of specially selected performance and styling options included at no extra cost.
Concours of Elegance and Bridge of Weir Leather Company partnered up once again this year to present a very special ‘British Legends’ feature, celebrating the very best of automotive design to come out of Britain over the last century. Notable friends of the Concours and Bridge of Weir each chose a British car they deemed deserving of the status of British Legend. Visitors to the Concours of Elegance were invited to vote for their favorite of the ‘British Legends’ nominated by stars of the automotive. Taking more votes than any of the other iconic models nominated, the Morgan 4/4 was named the public favorite from the British Legends feature yesterday. The Morgan 4/4, nominated by Morgan designer Jon Wells, took the public vote at the event and was presented as the Bridge of Weir ‘British Legend’ for 2018 in front of Hampton […]
The Morgan Motor Company are excited to collaborate on two concept bicycles with a fellow British company, Pashley Cycles. Founded in 1926, Pashley Cycles are the longest established British cycle manufacturer, famed the world over for their range of traditionally built and impeccably styled cycles. With centuries of combined heritage, craftsmanship and passion for their product, Pashley and Morgan are two “like-minded” brands just waiting for the perfect opportunity to collaborate. Launching in this weekend at Morgan’s much-anticipated Thrill on the Hill, the Pashley-Morgan range will include two new bikes, both of which will be produced at Pashley’s Stratford-upon-Avon factory. The bicycles have a stylish hand-crafted frame which features a new curved top tube design. It is fillet brazed using Reynolds 631 tubing and incorporates a custom formed top tube, frame mounted race plate, distinctive S-bend seat stays and unique […]
A long-loved British sports car is finally returning to the US. Morgan Motor Company, in response to U.S. Morgan dealers unfulfilled demand for 4 wheeled Morgans and also the disappointing lack of progress in implementing the Replica Car Bill, is now addressing the issue proactively. Last week Morgan Motor Company announced that they are prepared to manufacture a functional rolling chassis in both Roadster and Plus 4 variants, that can then be shipped to the US, using the specially constructed vehicle route to market. It is fully appreciated that there has been a significant hiatus regarding supply of four-wheeled Morgan vehicles to the US. Additionally, the proposed Replica Car Bill has stalled significantly during the last 2 years and is still without any clear steer on the outcome with regards to both timing and legislative requirements. We believe there is a huge pent-up […]
Morgan Motor Company will bring an iconic Routemaster bus – the second-to-last edition to have been withdrawn from service – back to the British public at events throughout 2018. Manufactured, like the first Morgan Plus 8, in 1968 and delivered for its first service in January of that year, this Routemaster – registration SMK 759F – is expected to have clocked over 1.5 million miles during its lifetime. The vehicle was withdrawn from service nearly 44 years after birth and was given an admirable send-off on 9th December 2005. Crowds gathered along the 159 bus route, from Marble Arch to Brixton, as it took its final journey.
Morgan Motor Company has activated their first ever billboard campaign in and around London with two sites situated along prominent arterial routes. The Malvern-based company has seen a strong start to 2018 with record financial results of 19 percent revenue growth, pre-tax profits up by over 200 percent and global exports up by 10 percent. This year also saw two successful new model launches at the Geneva Motor Show and the reacquisition of the land on which the Morgan factory is built.
At the Geneva Motor Show, Morgan Motor Company revealed its most extreme road-going model to date, the Aero GT – and the first edition has now rolled off the production line, destined for Revolutions Morgan in Scotland. Morgan Motor Company will produce just eight of the special Aero GT variants – all vehicles individually built bespoke to customer specification. The Aero GT represents the end of Aero 8 production, guaranteeing that every Aero 8 owner will be the custodian of a very significant piece of Morgan history.