Jaguar Cars is a brand of Jaguar Land Rover, a British multinational car manufacturer headquartered in Whitley, Coventry, England, owned by the Indian company Tata Motors since 2008.Jaguar was founded as the Swallow Sidecar Company in 1922, originally making motorcycle sidecars before developing passenger cars. The name was changed to “Jaguar” after World War II to avoid the unfavourable connotations of the SS initials. A merger with the British Motor Corporation followed in 1966, the resulting enlarged company now being renamed as British Motor Holdings (BMH), which in 1968 merged with Leyland Motor Corporation and became British Leyland, itself to be nationalised in 1975.
Jaguar is giving insight into its design process with a series of masterclass films produced to encourage creativity and skills development at home. […]