Bentley Motors is a wholly owned subsidiary of the German company Volkswagen AG. Based in Crewe, England, Bentley Motors Limited was founded by W. O. Bentley on 18 January 1919 in Cricklewood near London and was acquired by Rolls-Royce in 1931.Bentley Motors Limited is the direct successor of Rolls-Royce Motors, which Volkswagen AG purchased in 1998. The purchase included the vehicle designs, model nameplates, production and administrative facilities, the Spirit of Ecstasy and Rolls-Royce grille shape trademarks, but not the rights to the use of the Rolls-Royce name or logo, which are owned by Rolls-Royce Holdings plc and were later licensed to BMW AG.
Bentley has collaborated with design students from the Royal College of Art’s (RCA) Intelligent Mobility programme to envisage the future of British luxury. The students were challenged to imagine how – in an increasingly virtual and digital world – elements of physical materiality, technology and craftsmanship can be curated to create a truly luxurious Grand Touring experience. Bentley’s Design Director Stefan Sielaff, an alumnus of the RCA’s renowned Automotive Design programme, explained: Bentley has always been at the forefront of automotive luxury, and with this collaboration we asked millennial students for their vision of the future. We wanted ideas and concepts that could potentially lead us in new and interesting directions, using the perspective of these digital natives – from all over the world – to see things differently. These second-year students are the ones who will be designing the cars of […]