Jaguar Cars is a brand of Jaguar Land Rover, a British multinational car manufacturer headquartered in Whitley, Coventry, England, owned by the Indian company Tata Motors since 2008.Jaguar was founded as the Swallow Sidecar Company in 1922, originally making motorcycle sidecars before developing passenger cars. The name was changed to “Jaguar” after World War II to avoid the unfavourable connotations of the SS initials. A merger with the British Motor Corporation followed in 1966, the resulting enlarged company now being renamed as British Motor Holdings (BMH), which in 1968 merged with Leyland Motor Corporation and became British Leyland, itself to be nationalised in 1975.

Jaguar Heritage Gains Support
Octane Magazine is reporting that Jaguar Land Rover is to expand its Heritage division in what senior executives are referring to as a ‘complete change of mindset’ within the group, clearly aiming to emulate the success of Aston Martin Works and Ferrari Classiche. The revamped division will be based at Jaguar’s spiritual home, the Browns Lane factory site in Coventry, where production was based until 2005, when it moved to Castle Bromwich. The first of six ‘continuation’ Lightweight E-types is currently in build there, as revealed by Octane in May, but the buildings are now being equipped with service and restoration bays. These will allow owners of classic Jaguars to have their cars serviced, repaired and restored at Browns Lane. All classic Jaguars will be catered for, not just the traditional XKs and E-types, and there will be particular emphasis on […]