Jaguar Cars is a brand of Jaguar Land Rover, a British multinational car manufacturer headquartered in Whitley, Coventry, England, owned by the Indian company Tata Motors since 2008.Jaguar was founded as the Swallow Sidecar Company in 1922, originally making motorcycle sidecars before developing passenger cars. The name was changed to “Jaguar” after World War II to avoid the unfavourable connotations of the SS initials. A merger with the British Motor Corporation followed in 1966, the resulting enlarged company now being renamed as British Motor Holdings (BMH), which in 1968 merged with Leyland Motor Corporation and became British Leyland, itself to be nationalised in 1975.
(MAHWAH, N.J.) – Jaguar North America announced that the ‘British Villains‘ marketing campaign, starring the 2015 F-TYPE Coupe, a two-seat sports car focused on performance, agility and driver involvement, has been honored with Regional AME Platinum and Gold AME Awards for the ‘World’s Best Advertising & Marketing Effectiveness’ in the automotive category. The 2015 international AME Grand Jury, comprised of interactive and multidisciplinary marketers, planners, and creatives, awarded a total of 25 Gold AME Awards, 25 Silver, 26 Bronze, and 20 Finalist Certificates to entries submitted from 18 countries on five continents. Award-winning campaigns successfully demonstrated groundbreaking solutions to challenging marketing problems. The “British Villains” campaign was launched in January 2014 and captured the premise that Brits have long made the best villains in landmark films, combining intelligence with charm, restlessness with calm, and are always confident. The brand and […]