Jaguar F-Type Unveiled

Jaguar revealed the F-TYPE, an all-new convertible sports car at an event in Paris late last month.

2013 Jaguar F-TypeThe new Jaguar F-TYPE represents a return to the company’s heartland: a two-seat, convertible sports car focused on delivering performance, agility and maximum driver engagement. The F-TYPE is a continuation of a sporting bloodline that stretches back more than 75 years and encompasses a heritage of beautiful, thrilling and desirable cars.

The car was revealed in front of the dramatic setting of the 18th century Musee Rodin. Following the reveal, singer Lana Del Rey took to the stage and performed a new track ‘Burning Desire,’ that she has written as part of her collaboration with Jaguar for the launch of the F-TYPE. The track is confirmed to be the soundtrack to a short film that is being produced in association with Ridley Scott Associates and will be featured on her new album.

Aluminum forms a great part of Jaguar’s commitment to sustainability with more than half the content of the car coming from recycled metal. In addition, the structure of the F-TYPE is exclusively riveted and bonded – this manufacturing process emits up to 80 per cent less CO2 compared to that from welding a comparable steel structure. Jaguar is also rolling out its closed-loop recycling system to its suppliers, ensuring all offcuts of metal from the manufacturing process are reused.

Staff