Watch Lotus Eletre World Premiere Live

The world premiere of the Lotus Eletre takes place tonight – Tuesday, March 29, 2022 – and you are invited to join what promises to be another amazing milestone event in the company’s history.

Eletre at Tower Bridge
Lotus Eletre at Tower Bridge

Eletre – it is pronounced ‘El-etra’ and means ‘Coming to Life’ in some Eastern European languages – is the first lifestyle electric vehicle from Lotus. The name was revealed yesterday in central London as a bespoke yellow cube containing the car made its way up the River Thames on a specially commissioned boat.

Eletre at Tower of London
Lotus Eletre at Tower of London

Lotus is recognized globally for the pioneering spirit which has helped shape today’s motoring landscape. That story of innovation continues with the all-new Lotus Eletre, the world’s first pure electric Hyper-SUV.

Watch the covers come off live from 19.30 BST, 2:30 pm EST, at or on Facebook or YouTube.

Eletre at London Eye
Lotus Eletre at London Eye

Note: Press release courtesy of Lotus Cars.