In honor of Her Majesty Queen Elizabeth II’s 70 year reign, British luxury supercar maker McLaren Automotive has unveiled a bespoke Jubilee platinum paint finish and badge 18 years to the day since she opened McLaren’s global headquarters in Woking, the McLaren Technology Centre (MTC).
Now Britain’s longest-reigning monarch, Her Majesty is celebrated with a specially developed platinum silver ‘Platinum Jubilee’ paint. It has been matched to the materials used in a special badge created by McLaren Special Operations (MSO), McLaren’s in-house bespoke division, to mark the occasion.
Both features were revealed on a one-off example of the McLaren Artura, the brand’s groundbreaking new high-performance hybrid supercar, today at the MTC.
Following the development of a bespoke tool and press to create the badge, MSO and McLaren’s advanced coating’s partner AkzoNobel analyzed different lighting conditions to define the most suitable metallic pigment combination. MSO’s paint developers then formulated the desired platinum composition which took eight days to complete including durability and application testing.
It has been an honour for MSO to create a new platinum paint in celebration of Her Majesty’s Platinum Jubilee this year. This special paint, which will be available for customers to select for years to come, will be a fitting tribute to mark this historic milestone.
Ansar Ali, Managing Director – McLaren Special Operations, McLaren Automotive
About McLaren Automotive
McLaren Automotive is a creator of luxury, high-performance supercars. Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.
Launched in 2010, the company is now the largest part of the McLaren Group.
The company’s product portfolio of GT, supercar, Motorsport and Ultimate models are retailed through over 100 retailers in over 40 markets around the world.
McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1.
Then in 1993 it designed and built the McLaren F1 road car – the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™. In 2016, it announced a new hybrid hyper-GT and confirmed in 2018 that the next Ultimate car would be the Speedtail.
2019 saw McLaren launch the 600LT Spider, the new GT and the track-only McLaren Senna GTR. It also unveiled the 620R and McLaren Elva before launching the 765LT the following year.
Most recently, the company unveiled its all-new high-performance hybrid supercar, the McLaren Artura.
The Artura is the first McLaren to benefit from the McLaren Carbon Lightweight Architecture (MCLA). The MCLA is designed, developed and manufactured at the McLaren Composites Technology Centre in the Sheffield region of England using world-first processes and will spearhead the brand’s electrified future.
McLaren Automotive also chooses to partner with like-minded, world-leading companies and organisations who push the boundaries in their respective fields. These include AkzoNobel, Ashurst, Bowers & Wilkins, Dell Technologies, Gulf, InfiniteWorld, Pirelli, Richard Mille, Plan International and Tumi.
About McLaren Group: The McLaren Group is a global leader in luxury automotive and elite motorsports with a focus on its Automotive supercar and Racing businesses.
Founded in 1963 by racer, engineer and entrepreneur Bruce McLaren, the Group is formed of McLaren Automotive, which hand-builds lightweight supercars; and a majority stake in McLaren Racing which competes in the Formula 1 World Championship and INDYCAR in the US.
The Group is globally headquartered at the iconic McLaren Technology Centre in Woking, Surrey, England.
With a reputation for innovation and technological excellence, McLaren is one of the UK’s largest independent companies.
Note: Press release courtesy of McLaren Automotive.
