Jaguar Land Rover new Classic Drive Experience at Eastnor 001
Classic Cars

Jaguar Land Rover Classic Drive at Eastnor Castle

Jaguar Land Rover Classic has launched a brand new Classic Drive event at Eastnor Castle, allowing guests to experience the terrain where Land Rover honed many of its legendary all-terrain vehicles, and to get behind the wheel of some of the most beautiful Jaguars ever made. Based at the spectacular 5000-acre Eastnor Castle estate in Herefordshire, the new Classic Drive experience will see visitors tackling Eastnor’s thick mud and challenging slopes in some of the vehicles that helped establish the Land Rover legend. The Land Rover story began with the Series I in 1948, a spartan but unstoppable four-wheel-drive vehicle originally designed for farm and industrial use. This Classic Drive experience offers guests a rare insight into where Land Rover’s off-road DNA was developed from the early 1960s by getting them behind the wheel of an early Series I.

Land Rover Discovery Tows 110 Ton Road Train
Highlights

Land Rover Discovery Tows 110 Ton Road Train

The Land Rover Discovery HSE Td6 has taken on a 121-ton road train and the Australian Outback…and won. During the ultimate towing test, the Land Rover Discovery towed a seven-trailer semi-truck from a stopped position for a total of nearly 10-miles. Land Rover completed the impressive display of towing capability by pulling a 328-ft road train in the remote Northern Territory of Australia to announce the arrival of the 2018 model year Discovery Discovery HSE Td6.

JAGUAR LAND ROVER NORTH AMERICA CELRBRATES U.S. ARMED FORCES TEAM AT NEW YORK SEND-OFF EVENT AHEAD OF INVICTUS GAMES TORONTO 2017
Highlights

JLR Celebrates US Armed Forces Invictus Team

Jaguar Land Rover (JLR) North America this week celebrated the U.S. Armed Forces Team at a send-off event in Long Island, N.Y. ahead of their departure to Toronto for the 2017 Invictus Games, the international sporting event for wounded, ill and injured service members. JLR is the Presenting Partner of the Invictus Games Toronto 2017 and sponsor of the U.S Armed Forces Team, continuing their support of the inaugural Games in London in 2014 and the Orlando Games in 2016.

Land Rover Experience Center Heritage Program
Classic Cars

Land Rover Experience Center Heritage Program

Land Rover has announced the launch of the new Land Rover Experience Center Heritage Program, a celebration of the history and legacy of the iconic Defender. The program will allow consumers to drive the Defender off-road at Land Rover Experience Centers across the U.S. As one of the world’s most recognizable four-wheel drive vehicles and a brand icon since its introduction, the enduring capability of the Defender lives on through the Defender Driving Experience. From September 2017, Land Rover enthusiasts will be able to experience the vehicle’s off-road abilities first-hand at Experience Centers in California, Vermont, and North Carolina.

Land Rover Stars at London Design Festival
Highlights

Land Rover Reductionism Stars at London Design Festival

Land Rover has a new place at the heart of the world’s creative capital – a dramatic sculpture hat the London Design Festival. The installation at the Design Museum in Kensington offers an extraordinary insight into the Land Rover design philosophy of Reductionism that inspired the new Range Rover Velar. The sculptured vehicle is Land Rover design in its purest form; beautifully balanced volumes and proportions with stunning silhouettes that point towards future models.

Ultimate All-Terrain Land Rover Discovery SVX
Highlights

Ultimate All-Terrain Land Rover Discovery SVX

Land Rover announces new additions to its Discovery range at Frankfurt IAA with the unveiling of Discovery SVX, the pinnacle of the Discovery family, and a new 2.0-litre petrol engine option to its S, SE, HSE and HSE Luxury models. Jeremy Hicks, Managing Director, Jaguar Land Rover UK said: The new Discovery SVX embodies the ultimate in adventure and capability of the Discovery family. Customers love the Discovery’s versatility and capability and we are delighted to offer UK customers even more choice with the addition of the Si4 300hp engine.

JLR's REALITY Recycled Aluminum Project
Corporate Business

JLR’s REALITY Recycled Aluminum Project

Jaguar Land Rover Automotive plc is expanding the use of recycled aluminum in its car bodies to cut waste and reduce carbon emissions. The £2 million project, called REALITY, has found a way to enable the closed-loop recycling of aluminum from end-of-life vehicles back into high-performance product forms for new vehicle body manufactured in the UK by Jaguar Land Rover.

FROM WASTE TO WAVE - JAGUAR LAND ROVER LAUNCHES SURFBOARD MADE FROM RECYCLED PLASTIC - Lucy Campbell
Corporate Business

Recycled Plastic Surfboard Launched by Land Rover

For almost 70 years Land Rover has transported people across the world’s toughest terrain, but it is now making its first foray into the ocean with the ‘Waste to Wave’ surfboard, created using recycled plastic derived from early clay design models. With an estimated 8 million tonnes of plastic dumped in oceans every year, taking hundreds of years to decompose, Jaguar Land Rover has strengthened its commitment to achieving its zero waste goal by creating a range of surfboards made wholly from recycled plastic.

Land Rover Launches New Range Rover Velar Marketing Campaign
Corporate Business

New Range Rover Velar Marketing Campaign Launched

Land Rover North America has today announced its newest marketing campaign to introduce the new 2018 Range Rover Velar in North America. The fourth member of the Range Rover family, the Range Rover Velar is a mid-size luxury SUV that delivers new levels of refinement, elegance, and technology to the segment.

Jaguar Land Rover Annouces US Sales for August 2017
Corporate Business

Jaguar Land Rover Reports August US Sales

Jaguar Land Rover North America, LLC today reported August 2017 U.S. sales: Jaguar sales were 3,101 units, a 6 percent decrease from 3,298 units in August 2016; Land Rover sales increased 5 percent to 6,320 units from 6,031 in August 2016; Jaguar Land Rover August U.S. sales for both brands hit 9,421 units, a 1 percent increase from 9,329 units in August 2016. Year to date, Jaguar Land Rover is up 13 percent in the United States, ahead of 2016’s record sales year pace. We are pleased to notch a small increase in August in the face of a challenging marketplace. Despite the headwinds, record monthly sales for Range Rover, and the launch of the Range Rover Velar, helped the Land Rover brand set a new U.S. August sales record. — Joe Eberhardt, President and CEO, Jaguar Land Rover North America, LLC

Jaguar Land Rover Channel Swim Challenge
Corporate Business

JLR Channel Swim Challenge Raises £185,000 for Ben

Ben, the not-for-profit organization that partners with the automotive industry to provide support for life to its people and their family dependents, announces that the Jaguar Land Rover Channel Swim Challenge has raised an impressive £185,000 so far. The £160,000 target has been smashed, yet the total is likely to grow as donations and fundraising events continue. Jeremy Hicks, Managing Director of Jaguar Land Rover UK, swam the English Channel, along with 13 of his colleagues in a two team relay on Thursday 24th August. The two teams set off at 10pm on Thursday and made it to French soil on Friday 25th August at around 2.30pm, resulting in a total time of around 16.5 hours. This was no mean feat as the English Channel is 21 miles wide and one of the busiest shipping lanes in the world.

JLR Introduces Sayer - Steering Wheel of the Future
Highlights

JLR Introduces Sayer – Steering Wheel of the Future

Jaguar Land Rover is revealing Sayer, the intelligent and connected steering wheel of the future during the inaugural Tech Fest at Central St Martins, University of the Arts London. This steering wheel concept lives in your home and becomes your trusted companion. Sayer is the first voice-activated artificial intelligence (AI) steering wheel that will be able to carry out hundreds of tasks. Sayer could signal your membership of our on-demand service club. A club which offers either sole ownership or the option of sharing the car with others in your community.

VotW - The Original Velar by Land Rover
Articles

VotW – The Original Velar by Land Rover

The new Range Rover Velar is one of Land Rover’s most desirable cars yet, but while the model is new, the Velar name is not. Our video this week comes from the folks at AutoExpress and is a drive in one of the original Velars – the vehicle that became the Range Rover. The first Velar-badged cars appeared on the roads in the UK in the late 1960s, when Land Rover wanted to hide its Range Rover prototypes during testing. Taking its name from the Italian word ‘velare’ – which means ‘conceal’ – seven prototypes were built, and later crushed. However, a handful of pre-production models survived, and we’ve been for a spin in one to get a sense of the new Velar’s heritage. If you are interested in AutoExpress’s take on the new, and much more modern, Range Rover […]

TASTE ADVENTURE WITH LAND ROVER’S NEW EASTNOR EXPLORER EXPEDITIONS 2
Highlights

Adventure with Land Rover’s Eastnor Explorer Expeditions

With more than 62 years’ of expedition experience, Land Rover knows more than anyone about tackling the world’s toughest journeys by car. Now, with the newly launched Eastnor Explorer course, Land Rover is sharing its know-how with members of the public, allowing them to experience the thrills of expedition off-roading at the legendary Eastnor Castle Estate. The course takes place over a maximum of three days, which can be booked separately or together, giving guests the flexibility to fit learning in around their busy schedules. Since 1955, when a team of students from Oxford and Cambridge drove Series I Land Rovers from London to Singapore, Land Rover has consistently ventured where no other car would dare to go. Be it the iconic yellow Land Rovers crossing Belize and Guatemala in the Camel Trophy or the orange Discoverys of the G4 […]

Jaguar Land Rover employees show their support for Invictus Games
Highlights

JLR Employees Show Support for Invictus Games

Invictus Games Toronto 2017 competitor and Jaguar Land Rover employee, Steven Boulton, was given a surprise send-off by colleagues at the car manufacturer’s Solihull site, as the National Flag Tour gets underway in Canada today. A bespoke car livery, featuring good luck messages from Jaguar Land Rover employees to Invictus competitors was on display during the celebration. The livery is also used on a fleet of new Discovery on the Invictus Games National Flag Tour, which marks the countdown to the Games starting on September 23.

Jaguar Land Rover North America, LLC has announced that Tyfone and SIMPLENIGHT are the latest startups to join the Portland technology accelerator program
Corporate Business

JLR Announces Additions to Portland Technology Accelerator program

Jaguar Land Rover North America, LLC has announced that Tyfone and SIMPLENIGHT are the latest start-ups to join the Portland technology accelerator program, becoming the seventh cohort to join the program since launching last year. The new additions focus on increasing data security and personalizing consumer experiences, which directly impact consumers today. Tyfone brings the security of credit card chips to the convenience of mobile phone payments through its patented SideCard™ product. SideCard brings omnichannel security by packing smartcard secure elements accessible through Bluetooth® LE, NFC and contact interfaces in an ultrathin credit card form factor. It delivers the highest level of security sufficient for military grade applications without the need for complex passwords and enrollment. Tyfone currently has 140 issued and pending patents and serves key industries with converged omnichannel security needs such as financial services, critical infrastructure, transportation, and the U.S. Government.

Land Rover Experience Tour Peru 2017
Events

Land Rover Announces First Peru Tour Experience Winner

Land Rover has announced that John Thomas from Fresno, Calif. has been selected as the first winner of trials to join the Land Rover Experience Tour Peru 2017. As one of four winners that will be chosen across the U.S., Thomas will have the opportunity to drive the new Land Rover Discovery on an expense paid, six-day off-road excursion through the Peruvian countryside, over mountain ranges, through jungles, and across the Atacama Desert. Entries for the Land Rover Experience Tour Peru are being accepted through August 31. Thomas completed the U.S. challenge trials at Overland Expo West in Flagstaff, Ariz., on a purpose-built, off-road course created by Land Rover driving instructors to measure both his driving precision and performance in the new Land Rover Discovery. Thomas was the first to complete the course, with obstacles such as side tilts, articulation […]

JLR Sales Strong in June, Driven by China Sales
Corporate Business

JLR Releases July 2017 Sales Numbers

Jaguar Land Rover North America, LLC today reported July 2017 U.S. sales: Jaguar sales were 3,166 units, a 7 percent decrease from 3,398 units in July 2016; Land Rover sales decreased slightly to 5,915 units, down 2.6 percent from 6,075 in July 2016; Jaguar Land Rover July U.S. sales for both brands hit 9,081 units, a 4 percent decrease from 9,473 units in July 2016. Year to date, Jaguar Land Rover is up 15 percent in the United States, ahead of 2016’s record sales year pace. We are pleased that despite a slowdown in the broader market, Jaguar and Land Rover just missed last year’s record July sales, and are up 15% over 2016’s record full year pace. With the first half of the year behind us, we are focused on launching three new vehicles, the Land Rover Discovery now in […]

JAGUAR LAND ROVER OPENS ENGINE PLANT IN CHINA
Corporate Business

Jaguar Land Rover Opens Chinese Engine Plant

Jaguar Land Rover has opened its Chinese engine plant as part of its RMB10.9 billion joint venture with Chery Automobile Ltd. The state-of-the-art facility will manufacture the all-new Ingenium 2.0-litre four-cylinder petrol engine for future Chery Jaguar Land Rover vehicles. During the first six months of the year, Jaguar Land Rover sales have increased by 26 per cent in China. The new engine plant demonstrates Jaguar Land Rover’s long-term commitment to the Chinese market, providing customers with an exciting range of vehicles and powertrain options, as well as to its joint venture.