Rolls-Royce Limited is a renowned English car-manufacturing company and later, aero-engine manufacturing company founded by Charles Stewart Rolls and Sir Frederick Henry Royce on 15 March 1906 as the result of a partnership formed in 1904. In addition to the company’s reputation for superior engineering quality of which has led to its epithet as the “best car in the world”, Rolls-Royce Limited was known for manufacturing the high-powered “R” engines responsible for land and air speed records as well as successful performances in automobile racing.
Three years ago in the pages of The Financial Times, Rolls-Royce announced to the world that it would create an all-new, high-bodied car that would redefine luxury travel by making it Effortless, Everywhere. In other words, a Roll-Royce SUV. Today, Rolls-Royce has confirmed that its new motor car will be called Cullinan. The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago. It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others. — Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce