In this short video, Ian Callum, Design Director of Jaguar UK, discusses the birth of the design elements in the new E-PACE. From the cub-like large paws and eyes to the camera inspired tactile dials, the car is designed for its enjoyable aesthetic appeal. There are even racing chicane inspired flourishes captured in the dash and taillights. Design creates order out of chaos. But chaos is often required to simply be creative. — Ian Callum, Jaguar Cars Design Director The Jaguar E-PACE is a compact sport utility vehicle (compact SUV) that was officially revealed on 13 July 2017. In a break from tradition, the car is to be built in Graz, Austria, by Magna Steyr and by Chery Jaguar Land Rover, JLR’s joint venture with partner Chery in Changshu, China. The E-Pace will be the first of Jaguar’s cars to […]
The launch of the MG ZS marks an exciting new era of design for the iconic brand, representing a major step-change and commitment to a new global MG design philosophy. Based on ‘Emotional Dynamism’, the MG ZS embodies a more expressive design language that emphasizes the premium experience and commitment to quality of the ambitious brand. With a look that brings together the three key elements of ‘Emotional’, ‘Humanised’ and ‘Agility’, the MG ZS represents a desirable, accessible and dynamic approach to affordable motoring. One of the key design features of the MG ZS is the compelling new face of MG, which features an enlarged, full frame grille, inspired by the famous brand’s heritage, but executed in a contemporary way. It allows for a much bigger MG badge to take center stage and showcase pride in the brand. This confident […]
The launch of MG’s new Compact-SUV marks an exciting new era of design for the iconic company. The brand-new Compact-SUV is set to go on sale later this Autumn, representing a major step-change for MG. The new MG design philosophy is based on ‘Emotional Dynamism’, which represents a more expressive design language that emphasizes the premium nature of MG’s latest model. The contemporary look harmoniously brings together the three key elements of ‘Emotional’, ‘Humanised’ and ‘Agility’ that accentuate the car’s desirability, accessibility, and dynamic stance.
Jaguar’s new E-PACE performance SUV plays in the city in a series of ‘warped reality’ pictures by digital artist Chris Labrooy. The artwork celebrates the North American launch of Jaguar’s new compact performance SUV. Inspired by the car’s playful character and its record-breaking barrel-roll reveal, Labrooy puts the E-PACE into a series of unlikely locations and scenarios. The ‘Transposition’ series of images revealed today features Detroit, famed for its automotive heritage and the location of the E-PACE’s US debut today.
Note: We published an announcement of this A Life in Car Design – Jaguar, Lotus, TVR by Oliver Winterbottom last month, and now our friend John Clancy has contributed this review. In my opinion, the wedge era of the 1970s and 80s was the high point of automotive styling. In particular, it was the sports cars from that period that really cut the mustard. Among the British entries into the market, there was one man who was behind more sports car styles than anyone else, Oliver Winterbottom. This is the autobiography of his career. From his apprenticeship with William Lyons’ Jaguar in 1961, working for Colin Chapman at Lotus, TVR, General Motors and his period as a consultant in China, this book gives an insight into what it took to get his designs into production [or not] with an authority that can only be relayed […]
Back to the more modern works! Our video this week comes via Aston Martin and, although really an advertising piece, is a stylish depiction of beauty as seen through the eyes of Aston Martin and their designers. If you like the Aston Martin Valkyrie or the Zagato then you will love this video. The Vulcan, launched in 2015 as a track-only limited edition car, was designed by Aston Martin’s creative officer Marek Reichman. The car is limited to 24 examples worldwide. The Zagato was unveiled in 2011 and awarded the “Design Award for Concept Cars and Prototypes” at the Concorso d’Eleganza Villa d’Este where it made its debut. The car was designed at the Aston Martin Design Studios in Gaydon. The beautiful Zagato was produced in collaboration with Zagato to celebrate a fifty-year partnership between the two companies.
McLaren Automotive has announced the promotion of Rob Melville to Design Director with immediate effect. He reports to Chief Operating Officer, Dr. Jens Ludmann. Rob joined McLaren Automotive in 2009 as Senior Designer, rising to Chief Designer in 2014. During his time at McLaren, Rob has worked on the McLaren P1™, the evolution of the 12C into the 650S, the 675LT, and was responsible for the Sports Series which won the ‘Best of the Best’ category in the coveted Red Dot design awards in 2016. Most recently he led the design of the 720S, the first model in the second-generation Super Series.
Giovanni Michelotti was a prolific designer, who styled cars for Ferrari, Maserati, BMW and Triumph, designing some of the latter’s most successful cars in the postwar era. When you look at a Triumph TR4, Spitfire, Stag or Herald, you are looking at Michelotti’s work. Giovanni Michelotti will be inducted into the British Sports Car Hall of Fame on June 2, 2017.
Sir William Lyons was the founder, director, chairman and guiding force of Jaguar. That seems like such a short and simple sentence to convey the importance of the man known as “Mister Jaguar”. For over 40 years Lyons led the car company through its many iterations and shaped both the cars and the culture through personal determination. For those many years, Lyons simply was Jaguar. He will be inducted into the British Sports Car Hall of Fame in just over two weeks.
A Life in Car Design by Oliver Winterbottom gives a unique insight into design and project work for a number of leading companies in the motor industry, including Jaguar, Lotus, TVR and General Motors.
The Jaguar F-PACE is officially the best and most beautiful car in the world after double success at the 2017 World Car Awards, scooping the prestigious World Car of Year and World Car Design of the Year titles. The performance SUV is the fastest selling model Jaguar has produced and is only the second vehicle to claim the historic double in the 13-year history of the World Car Awards. To win the pair of trophies, the F-PACE saw off the competition in a vote of 75 influential motoring journalists from 24 countries.
Bentley’s design team, under the leadership of Director of Design, Stefan Sielaff, has collected the ‘Team of the Year’ award at the prestigious Automotive Brand Contest, hosted by the German Design Council. The judging panel praised the team’s ‘passion, expertise and joy’ in creating outstanding models, and noted how Bentley’s design approach is successfully future-proofing the luxury brand.
At the London Design Festival 2016, MINI is collaborating with Asif Khan, whose installation MINI LIVING “Forests” explores three interpretations of these “spaces between spaces”. Munich/London. In cities like London and New York, affordable places to live are in short supply. House/flat shares or one-bedroom apartments that fall within a reasonable budget offer barely enough room for our everyday needs. At the same time, the world of work is also undergoing a period of change as workplaces go mobile and self-employment blooms. These developments have led to “third places” – those that lie between work and home – growing in importance. At the London Design Festival 2016, MINI is collaborating with Asif Khan, whose installation MINI LIVING “Forests” explores three interpretations of these “spaces between spaces”. They are each designed to encourage specific uses: relaxation, getting together or productivity. The […]
Bentley Motors today announces the appointment of John Paul Gregory as its new Head of Exterior Design, starting with immediate effect. Having spent more than 8 years with Bentley, Gregory has been promoted from his previous role as Advanced Exterior Design Leader.
A growing company with a growing product line-up calls for more designers to play their part in developing new models. MG Motor UK’s design centre, based at Longbridge, Birmingham, has expanded and is continuing to expand its design team who play a key role in the MG models on the road of today and the future. Director of Design, Anthony Williams-Kenny, is now back in the UK after being based in Shanghai for three years. Anthony will be focusing on MG Motor in the UK, as well as on a global level.
I have mentioned this book a few times before, but I owe it to you to give a more informative review. Jaguar Design: A Story of Style, is as stunning book both in presentation and in content. As billed by publisher Porter Press, this is, essentially, the story of three men — Jaguar company founder and owner Sir William Lyons, aerodynamicist Malcolm Sayer and current Design Director Ian Callum — and how they shaped the cars that made Jaguar famous. The line that really struck me, and it actually occurs in Ian Callum’s introduction, is in answer to the question, “Should not form follow function?” To this Callum replied, “Yes, of course, but one of the functions of a Jaguar is to be beautiful.” In a nutshell, that hits at the core of what makes a Jaguar a Jaguar, and what […]
McLaren Automotive will open doors to the secretive design studio through a series of exclusive events held at a number of its European retailers throughout this year. The McLaren Design Tour commences on Tuesday, 3 May at McLaren Paris with an exclusive programme hosted by the team responsible for taking the thrilling designs from sketch to production. The invited guests will be provided with an unparalleled insight into the McLaren design philosophy and taken through a series of workshops covering various design aspects such as concept sketching or clay modelling. The exclusive programme will also include viewing opportunities of McLaren models, including the recently-launched McLaren 570S Coupé from the Sports Series. ‘Beautiful design has always been an integral part of McLaren DNA and I’m excited to explain its philosophy through the McLaren Design Tour,’ said Jon Pollock, Regional Director – […]
Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition. Combining traditional British craftsmanship with modern design and exhilarating performance, the service allows a comprehensive array of personalisation covering everything from colour coding through to race car preparation. Developed by the Lotus Design team, the Lotus Exclusive scheme has been conceived to inspire customers to further personalise the character of their Lotus cars. With the ability to tailor vehicles to their personal taste, it provides an alluring alternative to an off-the-peg sports car.
OK, I will have to admit to having a bit of a ‘man crush‘ on Ian Callum. How could any follower of British cars and fan of Jaguar not? Here is a man who set out early on to pursue his passion, has worked for Aston Martin and Jaguar helping to create some of the most iconic modern designs, is well spoken, and is genuinely a nice guy. I had the good fortune of meeting Ian in 2014 at the Hilton Head Motoring Festival when Jaguar was launching their new F-Type. His insights into not only the work he does for Jaguar but into the automotive design field as a whole were eye-opening. His recollections of his youth and dedication to becoming a design engineer were just as enlightening. In this ten-minute video, you can watch as Jaguar Director of Design […]
Bentley Motors today has announced Stefan Sielaff as its new Director of Design. He succeeds Luc Donckerwolke who has been with Bentley since 2012. Mr Sielaff will join Bentley on 1st July 2015 from his current dual role as Head of Volkswagen Group Interior Design and Design Director at Volkswagen Design Center Potsdam. In his role at Bentley, he will report to Rolf Frech, Bentley’s Member of the Board for Engineering. He will also retain his position as Head of Volkswagen Group Interior Design, reporting to Director of Volkswagen Group Design, Dr. Walter de Silva.