Jaguar Offers Online Masterclass in Design

Jaguar is giving insight into its design process with a series of masterclass films produced to encourage creativity and skills development at home. Hosted by Jaguar designers, the four-part series follows the progress of the all-electric Jaguar I-PACE through the initial design stages, with expert advice and tips from each of the disciplines featured in the films.

Jaguar Offers

Just like in the design studio, the process begins with sketching. Chief Creative Designer Dominic Najafi gives a tutorial on sketching the I-PACE with a pencil and paper before handing over to Matthew Beaven, Chief Exterior Designer, who then transforms the preliminary sketch idea into a professional digital render using Photoshop.

The third film follows Chris Scholes, Senior Alias Modeller as he creates an exterior design proposal, taking the 2D digital render and developing it into 3D surfaces using Autodesk Alias software. Finally, CG Artist Elliot Brett from the Design Visualization team brings the I-PACE to life, detailing how it is taken from storyboard through to animation.

The first three films are available to view now:

Episode 1: Sketching the All-Electric I-PACE

Episode 2: Rendering the All-Electric I-PACE

Episode 3: Taking I-PACE from 2D to 3D

 Note: Press release courtesy of Jaguar Land Rover.



  1. Those were fabulous! Especially loved the first two—sketching and then the rendering where I can relate most to the approach and techniques. Very cool to see how other artists approach and solve a problem. No matter how long I’ve done this, there’s always something new to learn.

    • I agree, they are fantastic. I am amazed at the ability of these designers and artists such as yourself.

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