The brand-new MG Motor UK website has won a top industry award just weeks after being launched to the public.
The UK’s fastest-growing mainstream car brand took the ‘Best Website Redesign’ accolade in the ContentSquare CX Awards, which judges the customer experience element of consumer-facing websites, taking in everything from design to simplicity of use, interactive features, navigability and functionality – in short, the whole customer experience.
MG was shortlisted in the top three alongside Mazda and TSB, with entries to the awards coming from all industries.
Category Judge Fiona Shaughnessy said: “MG has done a great job in the redesign, starting from the voice of the customers they clearly understood the assignment and delivered a mobile-first approach.”
Accepting the award, MG Motor UK’s Head of Digital, Patrick Beyer, said:
We are so proud to receive this award out of so many entries across all industries as it shows just how customer-focused and appealing MG has become as a brand.
As we continue our incredible growth, delivering the best customer experience possible is absolutely core to what we do. That applies just as much to the digital experience of MG cars as it does to the ownership experience, and this accolade goes to show that we’re currently at the top of our game in every element of our business.
MG currently offers six models in the UK including three plug-in cars – the New MG ZS EV, the New MG5 EV and MG HS Plug-in Hybrid – all backed up by MG’s comprehensive manufacturer’s 7-year warranty and rapidly developing dealer network.
Note: Press release courtesy of MG Motor UK.