marketing

Jaguar North America today announced the national marketing launch plans for the brand’s first-ever, all-electric performance SUV, the I-PACE, led by the Jaguar Electrifies Experience, a multi-city national tour that will kick off in San Francisco and travel to key U.S. EV markets: Los Angeles, South Florida and the New York City metro areas. The Jaguar Electrifies Experience is designed to engage, entertain, and educate consumers on the full Jaguar vehicle lineup as well as the benefits of owning an electric vehicle. In addition to the Experience, retailers will host launch events throughout the fall to introduce the Jaguar I-PACE to consumers across the country.

MG Motor UK has added five new partners to its dealer network as it continues to drive towards its goal of establishing a full national network of 120 sites by 2020. The latest additions to the MG network are Crayford & Abbs in north Norfolk, Thomas & Davies in Merthyr Tydfil, McMillan Motors in Greenock, Jermyn & Sons in Seaford, East Sussex and FG Barnes in Canterbury. All five sites joined MG’s rapidly-growing network in July, taking MG’s dealership network up to a total of 81 sites.

Jaguar Land Rover (JLR) has announced the appointment of Felix Bräutigam as Chief Marketing Officer and member of the Board of Management. Mr Bräutigam joins the business immediately but takes full responsibility on 1 January 2018, and reports directly to Dr Ralf Speth, Jaguar Land Rover Chief Executive Officer. Mr Bräutigam replaces Gerd Mäuser, who is retiring from the business at the end of the year but will continue as Chairman of Jaguar Racing to lead next season’s Formula E campaign.

G Motor UK is bringing the new MG GS to people nationwide as part of its regional test drive tour. The MG GS is over halfway through its tour of the country, where the MG team has been taking it to the public, in various locations, to give them the opportunity to have a drive and find out more about the newest addition. So far the MG GS has been to Glasgow, Newcastle, Manchester, Huntingdon and Maidstone. The MG team has had great feedback with many drivers expressing interest in purchasing then and there. Seven sales quotes were prepared at Huntingdon for customers who were bowled over by the MG GS. Having test driven the MG GS Exclusive DCT, Mr Webb said: “Simply, I could not in any way consider a repeat purchase of my existing model, not because I […]

McLaren Automotive, the British producer of luxury sports and supercars, has announced the appointment of Duncan Forrester and Freddie Gilbey to the Global Communications team, creating its first Corporate and Lifestyle Communications function which will report into Global Communications Director, Wayne Bruce. Duncan Forrester is appointed to the role of Global Corporate Communications Manager with responsibility for elevating the reputation of McLaren as a benchmark luxury automotive technology company, employer of choice for world-class engineers and an important contributor to the success of UK PLC.  Duncan undertook work experience for the McLaren Formula 1™ team in 1987/88. He re-joins McLaren following 26 years in the automotive industry at dealership, national sales company and global manufacturer levels. Working for brands such as BMW in the UK and Volvo Car Group in the UK and Sweden, he was latterly Global Vice President, […]