McLaren Ascot has been named McLaren Automotive European Retailer of the Year 2017 in recognition of the highest standards of business operation and following a record year for McLaren Automotive in the UK. The strong domestic demand for McLaren sportscars and supercars in 2017 generated unprecedented sales of 550 cars representing a 23% year-on-year increase.
The McLaren Retailer of the Year Program has been running since 2015 to distinguish locations representing the highest business standards and strong sales performance. The 2017 edition saw entries across the entire McLaren retailer network, comprising 86 locations in 31 markets. All contenders were meticulously benchmarked and assessed in key areas such as sales, customer service, aftersales and marketing and McLaren Ascot subsequently emerged as the brand’s European Retailer of the Year 2017.
I would like to congratulate McLaren Ascot on claiming the McLaren European Retailer of the Year award. 2017 set new records for our entire UK retailer network with unprecedented 550 cars sold across all locations. But in addition to extremely strong sales performance, McLaren Ascot stands out with the highest standards in marketing, customer service and aftersales. This achievement is a real testament to the strength of their team and I look forward to working together to make 2018 another successful year.
— David Gilbert, Managing Director – Europe at McLaren Automotive
In related news, McLaren Toronto has been named McLaren Automotive’s Global Retailer of the Year 2017 in recognition of the highest standards of business operation, which contributed to a record year for McLaren Automotive in North America.
The Canadian retailer, which is part of Pfaff Automotive Partners, won the overall top honor by outscoring McLaren retailers at 86 locations in 31 different markets around the world. All contenders were meticulously benchmarked and assessed in key areas such as sales, customer service, aftersales and marketing.
In addition, four other McLaren North American retailers; McLaren Philadelphia, McLaren San Francisco, McLaren Boston and McLaren Newport Beach were nominated to the exclusive Premier Club that recognizes the exceptional performance of the top 12 global retailers.
I would like to congratulate McLaren Toronto on claiming the McLaren Global Retailer of the Year award. After taking the Regional Retailer of the Year honor in 2016, the Pfaff organisation have succeeded in taking their performance in sales and service to a world-beating level in the last year. With record sales and great attention to detail, they continue to build McLaren’s brand awareness in this key market.
— Tony Joseph, President of McLaren North America
Adds McLaren Toronto President and CEO, Chris Pfaff:
At Pfaff, we’ve built a community of people who love to own, drive, race and be inspired by great cars. We don’t just sell cars; we deliver extraordinary automotive experiences – in every showroom, on the road, and on the track.
Note: Press release courtesy of McLaren Automotive.