Pfaff

McLaren Ascot has been named McLaren Automotive European Retailer of the Year 2017 in recognition of the highest standards of business operation and following a record year for McLaren Automotive in the UK. The strong domestic demand for McLaren sportscars and supercars in 2017 generated unprecedented sales of 550 cars representing a 23% year-on-year increase. The McLaren Retailer of the Year Program has been running since 2015 to distinguish locations representing the highest business standards and strong sales performance. The 2017 edition saw entries across the entire McLaren retailer network, comprising 86 locations in 31 markets. All contenders were meticulously benchmarked and assessed in key areas such as sales, customer service, aftersales and marketing and McLaren Ascot subsequently emerged as the brand’s European Retailer of the Year 2017.

McLaren Automotive, the British manufacturer of luxury sports and supercars, and Pfaff Automotive Partners, the distributor for McLaren automobiles in Canada, have partnered to create five very special 570S Spiders that celebrate McLaren’s racing and road-car history in Canada. Developed using the bespoke service available from McLaren Special Operations (MSO), which offers almost limitless design possibilities, the 570S Spiders are designated ‘Canada Commission’ and feature a number of unique design elements that pay tribute to McLaren’s Canadian history.