McLaren Ascot has been named McLaren Automotive European Retailer of the Year 2017 in recognition of the highest standards of business operation and following a record year for McLaren Automotive in the UK. The strong domestic demand for McLaren sportscars and supercars in 2017 generated unprecedented sales of 550 cars representing a 23% year-on-year increase. The McLaren Retailer of the Year Program has been running since 2015 to distinguish locations representing the highest business standards and strong sales performance. The 2017 edition saw entries across the entire McLaren retailer network, comprising 86 locations in 31 markets. All contenders were meticulously benchmarked and assessed in key areas such as sales, customer service, aftersales and marketing and McLaren Ascot subsequently emerged as the brand’s European Retailer of the Year 2017.
International auctioneers COYS return to the famous Ascot racecourse with more than 50 classic and sports cars going under the hammer at their long-established auction on Saturday 16th April. Chris Routledge, CEO of COYS, said: “Ascot promises to be a great auction. Held in the grounds of the Ascot Racecourse, a true British sporting establishment, we have lined up a fine selection of historic and sports cars with everything from Jaguars and Aston Martins to Bentleys and Ferraris.”