Lotus Cars is a British manufacturer of sports and racing cars, famous for its Esprit, Elan, Europa and Elise sports cars and for the highly successful Team Lotus in Formula 1. Lotus Cars is based at the former site of RAF Hethel, a World War II airfield in Norfolk. The company designs and builds race and production automobiles of light weight and fine handling characteristics. It also owns the engineering consultancy Lotus Engineering, which has facilities in the United Kingdom, United States, Malaysia and China.
Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition. Combining traditional British craftsmanship with modern design and exhilarating performance, the service allows a comprehensive array of personalisation covering everything from colour coding through to race car preparation. Developed by the Lotus Design team, the Lotus Exclusive scheme has been conceived to inspire customers to further personalise the character of their Lotus cars. With the ability to tailor vehicles to their personal taste, it provides an alluring alternative to an off-the-peg sports car.