Jaguar Cars is a brand of Jaguar Land Rover, a British multinational car manufacturer headquartered in Whitley, Coventry, England, owned by the Indian company Tata Motors since 2008.Jaguar was founded as the Swallow Sidecar Company in 1922, originally making motorcycle sidecars before developing passenger cars. The name was changed to “Jaguar” after World War II to avoid the unfavourable connotations of the SS initials. A merger with the British Motor Corporation followed in 1966, the resulting enlarged company now being renamed as British Motor Holdings (BMH), which in 1968 merged with Leyland Motor Corporation and became British Leyland, itself to be nationalised in 1975.
Jaguar revealed the F-TYPE, an all-new convertible sports car at an event in Paris late last month. The new Jaguar F-TYPE represents a return to the company’s heartland: a two-seat, convertible sports car focused on delivering performance, agility and maximum driver engagement. The F-TYPE is a continuation of a sporting bloodline that stretches back more than 75 years and encompasses a heritage of beautiful, thrilling and desirable cars. The car was revealed in front of the dramatic setting of the 18th century Musee Rodin. Following the reveal, singer Lana Del Rey took to the stage and performed a new track ‘Burning Desire,’ that she has written as part of her collaboration with Jaguar for the launch of the F-TYPE. The track is confirmed to be the soundtrack to a short film that is being produced in association with Ridley Scott […]