Our Video of the Week for this first week of June features another, and first of the well known, designs that took place under the leadership of Alec Issigonis. This is the story of the Morris Minor. Over one-and-a-half million Minors were produced between 1948 and 1972. Initially available only as a two-door saloon and convertible, the range was quickly expanded to include a four-door saloon in 1950, a wood-framed estate (the Traveller) in October 1953, and panel van and pick-up truck variants from May of 1953. It was the first British car to sell over one million units and is considered a classic example of automotive design, as well as typifying “Englishness”.
Eric Lord, the director of Morris Motors, said that Lord Nuffield thought that the new Morris Minor looked like a poached egg and that the car was narrow gutted. The people in the department worked through the night and literary cut the car in two down the middle. Then added four inches down the center of the car, this then made all the difference to its appearance. Watch the video and you can see it in the bonnet and also in the front bumper. You will never look at a Morris Minor the same way again.
When the Minor made its depute at Earls Court motor show in October 1948 with a price tag of £358/10’s/7d. And this new model was only announced on the eve of the show. By the time Minor finally went out of production, more than 1.3 million had been manufactured. In the years between 1948 and 1972 they were produced in three series: the MM (1948 to 1953), the Series II (1952 to 1956) and finally the 1000 series (1956 to 1971).
If you want to find out more about the Morris company itself and its cars, make sure to check out Morris – The Cars and the Company by Jon Pressnell. To read more about the Morris Minor itself, there is a new book coming out from Veloce Press title Morris Minor: 70 Years on the Road by Ray Newell. We will have more on that book with a full review in the coming weeks.
Note: This article originally in part or total via Wikipedia.