MG Using Augmented Reality to Show Off GS

March 31, 2016 Staff MG, Corporate Business, Highlights 2

In a first for MG Motor UK, the manufacturer is making advances in technology by giving consumers the opportunity to see its highly anticipated SUV using augmented reality.

MG Using Augmented Reality To Show Of GS SUV

For those who aren’t familiar with this term, augmented reality is a way of superimposing virtual content into our everyday surroundings. This can be achieved with any electronic device that has a screen and a camera. Through clever technology, the device takes a photo of whatever you’re looking at and superimposes a 3D image onto it. You could be looking at a box that turns into a house or a new pair of shoes. In this instance, and more simply put, you can interact with the MG GS.

This weekend (Friday 1st April to Sunday 3rd April), at the Gadget Show in Birmingham and the first race in the Dunlop MSA British Touring Car Championship (BTCC) calendar, at Brands Hatch, MG Motor UK will be taking along its augmented reality kit allowing consumers to put on the headset and bring the MG GS to life before their very own eyes.

Matthew Cheyne, Head of Sales and Marketing for MG, said: “We are really excited about using augmented reality to bring the GS to life. Before customers can get their hands on the real thing, we want to submerge them in a virtual environment and what better way to launch this than at the Gadget Show.

MG GS SUV Spotted in Michigan

“The kit we’re using is great and really allows you to explore the GS. You can open doors, fold down seats, open the boot and walk around it. When you’ve got the headset on, it recognises where you’re moving and updates the image in front of you, it’s so clever!”

If you want to get up close to the MG GS, take a look inside it and check out the boot space, this weekend is your chance. If you miss it, don’t worry; keep an eye out on MG’s social media pages for updates on the GS augmented reality tour and where you can find it.

To register your interest in the MG GS, and to receive all the latest information, visit the MG website http://mg.co.uk/gs/. But yes, still unfortunately no MGs to the US.

Staff

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2 Comments

  1. I find it odd so loved in the USA yet never returning they seem to finally have the $$ behind the brand , people who remember the brand here are getting older soon the younger generation won’t know what the brand truly stands for here.

    • As you can imagine, one of the big problems with bringing MG back here is the whole dealer network mess. There are folks who still have contracts left over from the old days.

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