McLaren Automotive Launches European Design Tour in Paris

May 1, 2016 Staff McLaren, Highlights Comments Off on McLaren Automotive Launches European Design Tour in Paris

McLaren Automotive will open doors to the secretive design studio through a series of exclusive events held at a number of its European retailers throughout this year. The McLaren Design Tour commences on Tuesday, 3 May at McLaren Paris with an exclusive programme hosted by the team responsible for taking the thrilling designs from sketch to production. The invited guests will be provided with an unparalleled insight into the McLaren design philosophy and taken through a series of workshops covering various design aspects such as concept sketching or clay modelling. The exclusive programme will also include viewing opportunities of McLaren models, including the recently-launched McLaren 570S Coupé from the Sports Series.

McLaren Automotive launches European Design Tour with opening event in Paris

‘Beautiful design has always been an integral part of McLaren DNA and I’m excited to explain its philosophy through the McLaren Design Tour,’ said Jon Pollock, Regional Director – Europe at McLaren Automotive. ‘The new 570S Coupé was named Best of the Best at this year’s Red Dot Awards and through events like this we can ensure that our discerning customers continue to stimulate us from the design standpoint.’

McLaren Automotive launches European Design Tour with opening event in Paris 5

Attendance to the McLaren Design Tour is by invitation only and the following McLaren Design Nights have been confirmed thus far:

  • 3 May 2016: McLaren Paris
  • 20 May 2016: McLaren Düsseldorf
  • 26 May 2016: McLaren Zürich
  • 16 June 2016: McLaren Monaco
  • 2 July 2016: McLaren Frankfurt, McLaren Stuttgart and McLaren Zurich

McLaren Automotive launches European Design Tour with opening event in Paris - Carving

The inaugural event will take place at McLaren Paris operated by Neubauer Distributeur Luxe from the following address:

McLaren Paris
9 bis, Boulevard Gouvion St Cyt
PARIS
75017

Staff

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