Rolls-Royce Limited is a renowned English car-manufacturing company and later, aero-engine manufacturing company founded by Charles Stewart Rolls and Sir Frederick Henry Royce on 15 March 1906 as the result of a partnership formed in 1904. In addition to the company’s reputation for superior engineering quality of which has led to its epithet as the “best car in the world”, Rolls-Royce Limited was known for manufacturing the high-powered “R” engines responsible for land and air speed records as well as successful performances in automobile racing.
On 8 September 2015 Rolls-Royce Motor Cars broke new ground by presenting Dawn, the marque’s acclaimed new Drophead Coupé motor car to the world’s media via an interactive, globally streamed online launch. This bold approach was borne out of an intimate understanding of the rapidly changing profile of the marque’s customers and enthusiasts, whilst acknowledging and adapting to the digital media landscape. In total, 4,000 journalists and influencers from around the world witnessed the ‘Digital Dawn’ live, with many posing questions directly to Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. This was a landmark moment in the marque’s ongoing commitment to pioneering new digital approaches to interacting with customers, media and fans of the brand.