Jaguar has won Germany’s top car award, the Golden Steering Wheel. The Jaguar XF was voted ‘Best Saloon’ in the Mid-Full-size category, ahead of the Mercedes-Benz E-Class and Volvo S90. Jaguar had further reason to celebrate in the Large SUV category, with the F-PACE taking second place.
The Jaguar XF defines the segment with unrivaled design, luxury, technology and efficiency, underpinned by class-leading driving dynamics and refinement. With the recent addition of all-wheel drive, the XF offers greater confidence in its all-weather traction and has exceptional total cost of ownership, with class-leading residual values and running costs.
Dr Ralf Speth, Jaguar Land Rover CEO, accepting the Golden Steering Wheel for the Jaguar XF, said:
Winning this prestigious Golden Steering Wheel award in the most demanding automotive market and the toughest premium segment in the world, means a lot to Jaguar Land Rover. The Golden Steering wheel confirms all the efforts of the Jaguar Land Rover team in delivering special, solid products with distinct character that excite the senses.
I want to thank the experienced readers and seasoned expert jury for their appraisal – and especially the JLR team.
Jaguar’s first performance SUV, the F-PACE, took a strong second place in the large SUV category. It is designed and engineered to offer the agility, responsiveness and refinement Jaguar is renowned for together with everyday usability that delivers the Ultimate Practical Sports car. The F-PACE has been fantastically received and is Jaguar’s fastest-selling vehicle ever.
For the 41st Golden Steering Wheel Awards, 36 new models competed in six categories. In the first round of voting, millions of readers of Auto Bild and its sister publications in more than 20 European countries, together with the readers of Sunday paper Bild am Sonntag, selected their favourites. After the votes had been counted, the 24 finalists were determined. A 67 strong jury consisting of racing drivers, chief editors, designers and other car experts, thoroughly tested the new models comparing driving dynamics, connectivity, designs and operating costs.