Despite its unprecedented success and staggering popularity the world over, Apple’s iPhone is no longer Britain’s coolest brand, having been knocked off the top spot of the ‘Cool Brands index’ by Aston Martin.
The influential survey is made up of 2,000 consumers and a panel of 35 designers, style magazine editors, and website executives, who have deemed Aston Martin vehicles as Britain’s most desirable product — pushing the iPhone into second place.
The desire to own an Aston Martin vehicle is believed to have been fueled by James Bond, who can be seen driving a whole host of the company’s vehicles in the films. Despite being nearly 100 years old, the car manufacturer still maintains its appeal, according to the survey, while cutting edge technology — such as the iPhone — struggles to keep up.
For the full story, read The Cult of Mac.