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Aston Martin

Aston Martin Knocks Off Apple

Despite its unprecedented success and staggering popularity the world over, Apple’s iPhone is no longer Britain’s coolest brand, having been knocked off the top spot of the ‘Cool Brands index’ by Aston Martin. The influential survey is made up of 2,000 consumers and a panel of 35 designers, style magazine editors, and website executives, who have deemed Aston Martin vehicles as Britain’s most desirable product — pushing the iPhone into second place. The desire to own an Aston Martin vehicle is believed to have been fueled by James Bond, who can be seen driving a whole host of the company’s vehicles in the films. Despite being nearly 100 years old, the car manufacturer still maintains its appeal, according to the survey, while cutting edge technology — such as the iPhone — struggles to keep up. For the full story, read […]

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Corporate Business

Your iPhone Can Help You Find Your Way

Never text while driving. Call with caution while driving. But there’s one phone application made specifically for use on the road — GPS navigation. Already, several car nav programs for mobiles are available, but today the most highly anticipated of them arrived: the TomTom app for iPhone, which was announced in June. The app was designed to closely emulate GPS navigation units for cars, and indeed it has turn-by-turn directions, voice instructions, touch-screen commands, a choice of 2D or 3D mapping, day/night screen choices and coverage of the U.S. and Canada. The price is not cheap — $99.99 — but that’s less than the cost of the vast majority of dedicated car navigation units. Of course, the iPhone screen is smaller than the ones on most car units. The tech blog will have a full review of the app, upcoming, […]