The super-fun MG3 has taken on a new role; it is now the ‘Mollymobile’, transporter of Dr Molly and Stripes to tend to children’s broken toys! Today, E-Bop.tv, a new children’s digital channel, has launched. MG Motor is pleased to announce a collaboration with E-Bop.tv and be part of their Dr Molly series.
Dr Molly specialises in fixing broken toys so, when a call comes through to Dr Molly HQ from a child in need, she calls upon her ‘Mollymobile’ MG3 to get her there as quickly as possible.
Matthew Cheyne, Head of Sales and Marketing for MG, said: “We are really pleased to be working with E-Bop.tv and to be involved in one of their new programmes. It’s fantastic to know that Dr Molly will be heading out to visit her patients in an MG3 as it reflects the fun side of not just the car, but of our brand too.”
E-Bop TV is the first British digital channel with an automatic control which switches off after two hours of programme watching. Children can watch exclusive British programmes or explore the ‘Cool Stuff’ zone, leaving parents safe in the knowledge that the screen time is limited and controlled.
Matthew added: “This new channel should prevent children watching too much television, instead allowing more time to get in the back of their MG3 and heading off out for some of their own adventures with their family!”
Victoria Brook, Director of Communications at E-Bop.tv said: “Dr Molly is a great series, which explores the nurture and kindness of a doctor that children can aspire to. We are thrilled that MG is onboard with their MG3 as our ‘Mollymobile’ and further strengthens our importance of being British.”