The MG Car Company Limited is a British sports car manufacturer begun in the 1920s as a sales promotion sideline within WR Morris’s Oxford city retail sales and service business by the business’s manager, Cecil Kimber. Best known for its two-seat open sports cars, MG also produced saloons and coupés. Kimber was an employee of William Morris; MG are the initials for Morris Garages. MG Cars Enthusiasts Club
For the sixth year running, the parent company of MG has launched the SAIC Design Challenge for automotive design students. Following the competition’s success in China, a European based competition has been launched now running for its second year. This year, students are being challenged to develop a flagship electric vehicle for the iconic MG Motor brand that will meet 2025 transport requirements. The technical level of entries that students are required to produce is very demanding, with future automotive designers producing fully-developed concepts. Last year, two European finalists were sent to China to present final designs at SAIC Motor’s global headquarters to the board and international members of the press.