Jaguar Cars is a brand of Jaguar Land Rover, a British multinational car manufacturer headquartered in Whitley, Coventry, England, owned by the Indian company Tata Motors since 2008.Jaguar was founded as the Swallow Sidecar Company in 1922, originally making motorcycle sidecars before developing passenger cars. The name was changed to “Jaguar” after World War II to avoid the unfavourable connotations of the SS initials. A merger with the British Motor Corporation followed in 1966, the resulting enlarged company now being renamed as British Motor Holdings (BMH), which in 1968 merged with Leyland Motor Corporation and became British Leyland, itself to be nationalised in 1975.
Highlights
Land Rover and Jaguar Win Design Awards
Land Rover has won the Best Brand Design Language award at the 2017 Car Design Awards for its family of vehicles, recently joined by the new Range Rover Velar. The Jaguar I-PACE Concept electric performance SUV brought more success to Britain’s biggest car manufacturer, winning the Concept Car category award. The awards, held at the Turin Motor Show by Auto & Design magazine, celebrate brands and models that have contributed significantly to the evolution of automotive design. An international panel of journalists chooses winners in three categories: Concept Cars, Production Cars and Brand Design Language (new for 2017).
