GOMW Jaguar / Sir William Lyons Awards Open

The prestigious Jaguar / Guild Of Motoring Writers (GOMW) Sir William Lyons Award is now open for entries, offering aspiring motoring journalists aged 17-23 their first step on the career ladder to becoming a professional writer.

GOMW - Guild of Motoring Writers

After celebrating 50 years of the award in 2016, the 2017 prize will once again be presented at the Royal Automobile Club during the Guild Annual Dinner and Awards. It gives the winner their first chance to network with potential employers and PR colleagues.

The prize also includes £1,000 in cash, two years’ provisional membership of the Guild of Motoring Writers, and a work experience package arranged with the help of the Guild Committee.

On the judging panel for the 2017 Award is Sir William Lyons’ grandson, Michael Quinn, plus Guild Chairman Andrew Noakes and the Jaguar UK PR team.

Known as the one to win for young writers keen to break into the motoring industry, former winners include 2016’s Helena Hicks, plus Tony Dron, David Vivian, Tim Pollard, Richard Aucock and Andrew Brady.

How to enter
Entrants are asked to produce TWO features.

1: Conduct an interview with an important figure in the automotive industry. This should be either 500 words OR up to a 2-minute video OR a 2-minute podcast/radio interview.

2: Write a 1,000-word article OR film up to a 5-minute video OR a 5-minute podcast/radio interview on: “How will the world of motoring change in the next decade?”


  • Cash prize fund of £1,000
  • Work experience package
  • Two years’ provisional membership of the Guild
  • Invitation to the Guild Annual Dinner at the Royal Automobile Club in Pall Mall, London, on 30 November

(Entrants are required to confirm their availability to attend the Annual Dinner and Awards on the evening of 30 November if they win)

Entries should be submitted to GOMW Honorary Secretary Chris Adamson at [email protected]. They should include the following details:

  • Full name
  • Address
  • Telephone
  • Date of birth
  • Current employment status
  • Education
  • Journalistic experience

For more information, see the Guild of Motoring Writers award site.