Phantom

The Rolls-Royce Phantom has earned BBC Top Gear Magazine’s coveted ‘Luxury Car of the Year’, just weeks after its global media launch on the banks of Lake Lucerne in Vitznau, Switzerland. Referred to by the cognoscenti as ‘the best car in the world’, the eighth generation Phantom continues to earn plaudits from the world’s most prestigious and discerning critics. This accolade follows statements that Phantom “Is the pinnacle, the epitome, of motoring luxury” (Autocar), “Is an all-new version of the finest car in the world” (The Independent), “Utterly defines luxury” (PistonHeads) and “Has changed what a car can be” (GQ).

The Rolls-Royce New Phantom made its debut in the nation’s capital yesterday at an event hosted by Sir Kim Darroch, the British Ambassador to the United States at his official residence in Washington D.C.  New Phantom is the pinnacle offering from Rolls-Royce, the world’s leading luxury brand. As the longest existing nameplate in motoring history, Phantom has defined British luxury craftsmanship for more than 92 years. Every modern Rolls-Royce is handcrafted exclusively at The Home of Rolls-Royce in Goodwood, England.

Rolls-Royce Motor Cars London – Rolls-Royce’s flagship dealership – has hosted a spectacular evening to mark the launch of the all-new Phantom in the heart of Mayfair. Rolls-Royce is Britain’s most iconic motor car brand, and the Phantom has been its premier model since the first-generation car was released in 1925 – when it was judged as ‘The Best Car in the World’ by cognoscenti. As such, Rolls-Royce Motor Cars London based its launch evening around the theme “because the world needs icons”.

Rolls-Royce believes a new benchmark will be set as the New Phantom – the eighth generation of this great nameplate – arrives. Not satisfied with simply launching a motor car that is a wholly contemporary design interpretation of Phantom DNA and a technological tour de force, Rolls-Royce has revolutionized the luxury car industry itself by shifting away from the status quo of shared platforms to an entirely new luxury business model. From the moment Sir Henry Royce introduced the Rolls-Royce Phantom in 1925 it was judged ‘The Best Car in the World’ by the cognoscenti. As a result, it has conveyed some of the world’s most influential and powerful men and women to the most defining historical moments over the last 92 years. Every new Phantom that has subsequently appeared has successfully retained the title of ‘Best Car in the […]

Today, as excitement builds towards the premiere of ‘The Great Eight Phantoms’ Exhibition at Bonhams in Mayfair, London next week, Rolls-Royce has announced the final three great Phantoms that will join the event. In addition it has released one teaser image of New Phantom – the eighth Great Phantom which will debut at the Exhibition and will be streamed online at 21.00hrs British Summer Time on 27 July 2017 at www.greatphantoms.com. Her Majesty Queen Elizabeth II has graciously assented to her Phantom VI State Limousine being present for the public to see. Also joining the Exhibition are the Phantom IV that belonged to the Aga Khan III –one of 18 such Phantoms built only for Royalty and Heads of State; and the First Goodwood Phantom VII, which began the renaissance of Rolls-Royce on 1 January 2003.

At the end of July, ‘The Great Eight Phantoms’, a Rolls-Royce Exhibition, will gather together the greatest Phantoms from the last 92 years in Mayfair, London. The Exhibition will welcome the next generation of this most celebrated luxury item. Over the next eight weeks, Rolls-Royce will announce which great Phantoms will journey to London from around the world, telling the stories of these motor cars and the historical events they witnessed. From its debut in 1925, a Rolls-Royce Phantom has stood as witness to history’s most defining moments, from treaty signings to occasions of state and the events that have defined the world we live in today.

From the creation of New Phantom in 1925, every generation of this most fabled name in luxury has served to define its moment, not only in Rolls-Royce’s history, but in world history. Quite simply, it has been the choice of the people who have defined our world and made it turn for the last 90 years. From its introduction a little over 90 years ago, every motor car that has borne the title ‘Phantom’ has reset the standard by which all other luxury goods are judged. As Phantom VII gracefully leaves the stage, having defined the first chapter in the renaissance of Rolls-Royce, we look forward to building on its remarkable success with the imminent arrival of its successor. A bold, new statement built on an all-new architecture promises to light the future of the world’s most celebrated name in […]

ZENITH: The pinnacle, the best of its kind. The highest standard achievable by which everything is judged. “As we begin to write a bold new chapter in Rolls-Royce history, I am delighted to present a Bespoke Collection that so elegantly celebrates two of the world’s rarest and most celebrated luxury goods; Phantom Drophead Coupé and Phantom Coupé. Phantom Zenith Collection motor cars speak of the marque’s unrelenting commitment to setting and advancing the standard by which all other luxury goods are judged.” Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. From its foundation 112 years ago, the story of Rolls-Royce Motor Cars has been defined by a restless commitment to setting and raising the standard by which all other luxury goods are judged. On January 1 2003, this philosophy was realised emphatically with the handover of the first seventh generation […]

Rolls-Royce Motor Cars Chief Executive Officer, Torsten Mueller-Oetvoes, has announced that the current Phantom will enter the last stages of its celebrated life in 2016. […]

RM Auctions, the world’s largest collector car auction house for quality automobiles, is now on the countdown to its inaugural sale at London’s Salon Privé luxury car show and Concours d’Elegance on 23rd June, 2011. The sale, which is only open to British-built automobiles, has attracted fifty-seven stunning examples of ‘Quintessentially English’ cars including some significant collections of Aston Martin, Jaguar and Rolls Royce automobiles. Max Girardo, Managing Director, RM Europe says, “What is nice about this sale is that we have selected some genuinely rare and interesting cars and motorcycles while also offering a very comprehensive selection of British marques that represent a wide cross-section of some of the best loved and most keenly collected models.” The star Rolls Royce lot is unquestionably the unique and historic 1926 Rolls-Royce Phantom I Experimental Sports Tourer, ‘10 EX’, the first prototype […]

Rolls-Royce’s new Phantom Coupe brought in conquest customers ahead of its launch at the Geneva motor show on Tuesday. “Two-thirds [of the names] in our early order bank are from non Rolls-Royce owners,” said CEO Ian Robertson as he unveiled the new model. “It means we’re beginning to appeal to a broader audience. “We’ve already sold a clear 200 or more,” Robertson said. The Phantom Coupe was previewed by the 101EX concept car, which was shown at Geneva two years ago. The production model retains the look and many of the features of the 101EX, including the much-admired starlight headliner and the option of polished metal hood and windsheld frame. The Phantom Coupe is a sportier Rolls-Royce, said Robertson. “But it is still very clearly not a sports car.” The 200-plus orders for the Phantom Coupe mean that planned production […]