
MG Annual Dealer Conference and Awards
More than 130 dealer representatives attended MG Motor UK’s annual Dealer Conference and Dealer of the Year Awards in Birmingham last week, marking the start of an exciting and busy year ahead for the iconic British brand. Dealers were treated to the official unveiling of the New MG ZS EV, the iconic British brand’s first battery electric car which is set to launch in September 2019. They also heard about “Momentum & Growth”, MG’s mid-term sales plan which will drive the business to treble its sales volumes over the coming years. Significantly, MG also used the Dealer Conference to announce the launch of its aftersales customer retention programme, a key initiative to generate increased service profitability through the rapidly growing MG parc.