A Mercedes Takeover of Aston Martin?

Stories come and theories go, but according to the website Complex Rides, this one seems to have some teeth to it. Could it be that Mercedes will soon be driving Aston Martin? And with companies like VW and BMW taking control of other prime British marques, who can say it isn’t a valid supposition?

Aston Martin

To quote CR, “It all started  when Aston Martin announced that it would be using engines co-developed with AMG, using a lot of AMG technology in its next generation of cars. When this happened, Mercedes got to take home a five percent non-voting stake in Aston Martin. More deals were later struck for use of Mercedes’ next gen SL and SLK platforms, as well as for the GL’s platform for the upcoming Lagonda SUV. That’s in addition to the whole suite of Mercedes electronics, from active cruise control to collision prevention to nav systems that don’t suck.”

They sum up by saying “All in all, we think we’d be in favor of a Mercedes take-over of Aston, but we’d still be worried that it might do some unrepairable damage to one of our favorite automakers. If we got a car that looked like a Vanquish and drove like the SLS AMG Black Series out of the deal, however, it would all be worth it.” But really? Do we need more good looking Mercedes?  What we would lose in the process is the bloodline and the soul of Aston Martin. There is something completely separate from the speed, power, and style of an Aston Martin that makes it what it is. Maybe it is the British accent or the way convention is always a second thought.

Well, we hope it isn’t so, but if you want to read a well thought out piece on the possibility, check out “Why We Have Mixed Feelings About a Mercedes Takeover of Aston Martin” over at CR.

Staff

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