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Corporate Business

A Small Hatchback Jaguar?

According to Motoring.com.au, Jaguar may be eyeing the Mercedes-Benz A-Class with the first front-wheel-drive Jaguar hatchback. Speaking during a roundtable interview at the New York motor show, Jaguar design director Ian Callum revealed his love of small cars and said the leaping cat brand is investigating the idea of a front-drive small car. “There’s always space to go smaller — the world is changing very quickly,” he said. “I think there’s a huge opportunity in the small car market, but it’s a very difficult business — hugely competitive and hugely price conscious.” Callum cautioned that for the time being Jaguar was “too small to think about taking on that sense of volume and competitive pricing”, but he conceded that there is drive within the company to explore the small-car market. “My personal belief, and I must emphasise that, is that […]

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Aston Martin

A Mercedes Takeover of Aston Martin?

Stories come and theories go, but according to the website Complex Rides, this one seems to have some teeth to it. Could it be that Mercedes will soon be driving Aston Martin? And with companies like VW and BMW taking control of other prime British marques, who can say it isn’t a valid supposition? To quote CR, “It all started  when Aston Martin announced that it would be using engines co-developed with AMG, using a lot of AMG technology in its next generation of cars. When this happened, Mercedes got to take home a five percent non-voting stake in Aston Martin. More deals were later struck for use of Mercedes’ next gen SL and SLK platforms, as well as for the GL’s platform for the upcoming Lagonda SUV. That’s in addition to the whole suite of Mercedes electronics, from active […]

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Corporate Business

Jaguar’s New Roadster

Jaguar is invoking its iconic E-Type roadster to challenge Mercedes and Porsche with its first two- seat sports car in almost four decades. The F-Type, due to be unveiled in September and go on sale as soon as next April, will be Jaguar’s smallest auto in more than a half-century as the marque seeks a return to its sporting tradition following decades spent focusing on luxury sedans. What’s more, it has been confirmed that the roadster will be built on English soil in Birmingham. “If the product can do what the original E-Type did for Jaguar, it will be a huge boost,” said Peter Schmidt, managing director of Warwick, England-based Automotive Industry Data. “What they’re doing is laudable, it’s good for the brand and it’s good for the image. But nobody should expect miracles.” The E-Type, introduced at the 1961 Geneva […]

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Highlights

Land Rover Considering Grande Evoque

While Mercedes calls its cars “uber” internally when they want to give them steroids, the British marketing teams at Land Rover are currently considering a “Grande Evoque”, which will fill the gap in the lineup between the compact Range Rover Evoque and the Range Rover Sport. Once again, this is a car that’s being analyzed from a marketing point of view first and then from an automotive perspective, but we’ll let it slide because we like the new design direction the British firm has. According to Autocar, inside sources say that a final conclusion on whether to give the go-ahead or not is close to being reached. Land Rover wants to bridge the gap in price between the range-topping Evoque and the entry-level Sport. The Grande Evoque could be a five-door machine that takes the recently introduced shape and blows […]

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Aston Martin

Aston Martin To Build Luxury Brand

Aston Martin could co-operate with Daimler AG’s Mercedes on ventures ranging from engines to new models, the British luxury carmaker’s majority shareholder, Kuwait’s Investment Dar, said on Tuesday. Adham Charanoglu, business development manager for Investment Dar, which bought Aston Martin from Ford Motor Company last March, said it had held talks with Mercedes and with LVMH’s Louis Vuitton and PPR’s Gucci on branded merchandising. Charanoglu told the Reuters Islamic Finance Summit that plans to overhaul Aston Martin merchandising had yet to be finished but included opening new centers dedicated to the marquee — made famous by James Bond — in the UK, the Gulf and possibly the U.S. Any brand development would need to be at the top end of the luxury market, with opportunities stretching from apparel, owners’ events and track racing to real estate, Charanoglu said, adding Aston […]