McLaren Opens Retail Flagship in London

The first of McLaren’s 35 dealerships set to open in 2011 opens its doors tomorrow in London’s One Hyde Park. McLaren’s first dealership opens in one of London’s newest and most prestigious developments – fitting for the all-new supercar.

McLaren One Hyde ParkAlthough the MP12-4C is not McLaren’s first foray into street legal super cars it will offer more than four times the sales and service support than it did with the F1 and its eight worldwide dealerships. This time instead of flying a technician to the owner of the car or service center McLaren claims it “is stocking its retail network with a spare of every serviceable part for the MP4-12C.” McLaren calls it “its ‘pit stop’ service concept that ensures fast and efficient repair.”

Good thing too because the MP4-12C is the first in a full lineup of carbon-fiber based sports cars McLaren has planned – all with higher production numbers than the F1. Production for the MP4-12C alone is planned for 1000 units just this year – significantly higher than the F1’s production run of 106 cars over a seven year (1992-1998) period. McLaren plans to increase total production to 4000 cars per year by mid decade when their full model lineup is complete.

Two more British dealerships will open soon: Manchester on June 30 and Birmingham on July 5. By year’s end McLaren’s dealerships will have 35 locations in 19 countries:

• Europe: UK (Birmingham, London, Manchester); Germany (Düsseldorf, Hamburg, Frankfurt, Munich); Benelux (Brussels); France (Monaco, Paris); Italy (Milan); Spain (Madrid), Switzerland (Zürich)
• North America: Canada (Toronto); USA (Chicago, Dallas, Los Angeles, New York, Miami, Newport Beach, Philadelphia, San Francisco, Tampa)
• Middle East / South Africa: UAE (Abu Dhabi, Dubai); Qatar; Saudi Arabia (Jeddah, Riyadh); Bahrain; South Africa (Johannesburg)
• Asia Pacific: Hong Kong; Singapore; Australia (Sydney); Japan (Tokyo, Osaka)

Source: McLaren

Staff

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