Highlights
Lotus Marks 70th Birthday by Marking Their Territory
In a stunning new film launched today, Lotus Cars celebrates its anniversary in manufacturing outstanding sports cars, ahead of its 70th birthday event, by creating a unique logo on the test track at its HQ in Hethel. Leaving a 70–themed mark on the test track’s skidpan using just two of its most celebrated models, no CGI and more than a few pairs of tires, the precise driving required is a fitting tribute to the precision engineering that the marque is world famous for. Rather than rely on artificial aids or electronic trickery, the new video perfectly reflects Lotus’s approach to sports cars by showing the action on the day as it unfolded, with the final aerial shot proving the cars’ and drivers’ ability. Piloted by Gavan Kershaw (Head of Attributes) and Daniel Peck (Vehicle Dynamics Engineer), the duo is part of […]
