Land Rover Launches New Range Rover Velar Marketing Campaign
Highlights

New Range Rover Velar Marketing Campaign Launched

Land Rover North America has today announced its newest marketing campaign to introduce the new 2018 Range Rover Velar in North America. The fourth member of the Range Rover family, the Range Rover Velar is a mid-size luxury SUV that delivers new levels of refinement, elegance, and technology to the segment.
Jaguar Land Rover Annouces US Sales for August 2017
Corporate Business

Jaguar Land Rover Reports August US Sales

Jaguar Land Rover North America, LLC today reported August 2017 U.S. sales: Jaguar sales were 3,101 units, a 6 percent decrease from 3,298 units in August 2016; Land Rover sales increased 5 percent to 6,320 units from 6,031 in August 2016; Jaguar Land Rover August U.S. sales for both brands hit 9,421 units, a 1 percent increase from 9,329 units in August 2016. Year to date, Jaguar Land Rover is up 13 percent in the United States, ahead of 2016’s record sales year pace. We are pleased to notch a small increase in August in the face of a challenging marketplace. Despite the headwinds, record monthly sales for Range Rover, and the launch of the Range Rover Velar, helped the Land Rover brand set a new U.S. August sales record. — Joe Eberhardt, President and CEO, Jaguar Land Rover North America, LLC
Jaguar Land Rover Channel Swim Challenge
Corporate Business

JLR Channel Swim Challenge Raises £185,000 for Ben

Ben, the not-for-profit organization that partners with the automotive industry to provide support for life to its people and their family dependents, announces that the Jaguar Land Rover Channel Swim Challenge has raised an impressive £185,000 so far. The £160,000 target has been smashed, yet the total is likely to grow as donations and fundraising events continue. Jeremy Hicks, Managing Director of Jaguar Land Rover UK, swam the English Channel, along with 13 of his colleagues in a two team relay on Thursday 24th August. The two teams set off at 10pm on Thursday and made it to French soil on Friday 25th August at around 2.30pm, resulting in a total time of around 16.5 hours. This was no mean feat as the English Channel is 21 miles wide and one of the busiest shipping lanes in the world.
JLR Introduces Sayer - Steering Wheel of the Future
Jaguar

JLR Introduces Sayer – Steering Wheel of the Future

Jaguar Land Rover is revealing Sayer, the intelligent and connected steering wheel of the future during the inaugural Tech Fest at Central St Martins, University of the Arts London. This steering wheel concept lives in your home and becomes your trusted companion. Sayer is the first voice-activated artificial intelligence (AI) steering wheel that will be able to carry out hundreds of tasks. Sayer could signal your membership of our on-demand service club. A club which offers either sole ownership or the option of sharing the car with others in your community.
VotW - The Original Velar by Land Rover
Video of the Week

VotW – The Original Velar by Land Rover

The new Range Rover Velar is one of Land Rover’s most desirable cars yet, but while the model is new, the Velar name is not. Our video this week comes from the folks at AutoExpress and is a drive in one of the original Velars – the vehicle that became the Range Rover. The first Velar-badged cars appeared on the roads in the UK in the late 1960s, when Land Rover wanted to hide its Range Rover prototypes during testing. Taking its name from the Italian word ‘velare’ – which means ‘conceal’ – seven prototypes were built, and later crushed. However, a handful of pre-production models survived, and we’ve been for a spin in one to get a sense of the new Velar’s heritage. If you are interested in AutoExpress’s take on the new, and much more modern, Range Rover […]
TASTE ADVENTURE WITH LAND ROVER’S NEW EASTNOR EXPLORER EXPEDITIONS 2
Land Rover

Adventure with Land Rover’s Eastnor Explorer Expeditions

With more than 62 years’ of expedition experience, Land Rover knows more than anyone about tackling the world’s toughest journeys by car. Now, with the newly launched Eastnor Explorer course, Land Rover is sharing its know-how with members of the public, allowing them to experience the thrills of expedition off-roading at the legendary Eastnor Castle Estate. The course takes place over a maximum of three days, which can be booked separately or together, giving guests the flexibility to fit learning in around their busy schedules. Since 1955, when a team of students from Oxford and Cambridge drove Series I Land Rovers from London to Singapore, Land Rover has consistently ventured where no other car would dare to go. Be it the iconic yellow Land Rovers crossing Belize and Guatemala in the Camel Trophy or the orange Discoverys of the G4 […]
Jaguar Land Rover employees show their support for Invictus Games
People

JLR Employees Show Support for Invictus Games

Invictus Games Toronto 2017 competitor and Jaguar Land Rover employee, Steven Boulton, was given a surprise send-off by colleagues at the car manufacturer’s Solihull site, as the National Flag Tour gets underway in Canada today. A bespoke car livery, featuring good luck messages from Jaguar Land Rover employees to Invictus competitors was on display during the celebration. The livery is also used on a fleet of new Discovery on the Invictus Games National Flag Tour, which marks the countdown to the Games starting on September 23.
Jaguar Land Rover North America, LLC has announced that Tyfone and SIMPLENIGHT are the latest startups to join the Portland technology accelerator program
Land Rover

JLR Announces Additions to Portland Technology Accelerator program

Jaguar Land Rover North America, LLC has announced that Tyfone and SIMPLENIGHT are the latest start-ups to join the Portland technology accelerator program, becoming the seventh cohort to join the program since launching last year. The new additions focus on increasing data security and personalizing consumer experiences, which directly impact consumers today. Tyfone brings the security of credit card chips to the convenience of mobile phone payments through its patented SideCard™ product. SideCard brings omnichannel security by packing smartcard secure elements accessible through Bluetooth® LE, NFC and contact interfaces in an ultrathin credit card form factor. It delivers the highest level of security sufficient for military grade applications without the need for complex passwords and enrollment. Tyfone currently has 140 issued and pending patents and serves key industries with converged omnichannel security needs such as financial services, critical infrastructure, transportation, and the U.S. Government.
Land Rover Experience Tour Peru 2017
Land Rover

Land Rover Announces First Peru Tour Experience Winner

Land Rover has announced that John Thomas from Fresno, Calif. has been selected as the first winner of trials to join the Land Rover Experience Tour Peru 2017. As one of four winners that will be chosen across the U.S., Thomas will have the opportunity to drive the new Land Rover Discovery on an expense paid, six-day off-road excursion through the Peruvian countryside, over mountain ranges, through jungles, and across the Atacama Desert. Entries for the Land Rover Experience Tour Peru are being accepted through August 31. Thomas completed the U.S. challenge trials at Overland Expo West in Flagstaff, Ariz., on a purpose-built, off-road course created by Land Rover driving instructors to measure both his driving precision and performance in the new Land Rover Discovery. Thomas was the first to complete the course, with obstacles such as side tilts, articulation […]
JLR Sales Strong in June, Driven by China Sales
Corporate Business

JLR Releases July 2017 Sales Numbers

Jaguar Land Rover North America, LLC today reported July 2017 U.S. sales: Jaguar sales were 3,166 units, a 7 percent decrease from 3,398 units in July 2016; Land Rover sales decreased slightly to 5,915 units, down 2.6 percent from 6,075 in July 2016; Jaguar Land Rover July U.S. sales for both brands hit 9,081 units, a 4 percent decrease from 9,473 units in July 2016. Year to date, Jaguar Land Rover is up 15 percent in the United States, ahead of 2016’s record sales year pace. We are pleased that despite a slowdown in the broader market, Jaguar and Land Rover just missed last year’s record July sales, and are up 15% over 2016’s record full year pace. With the first half of the year behind us, we are focused on launching three new vehicles, the Land Rover Discovery now in […]
JAGUAR LAND ROVER OPENS ENGINE PLANT IN CHINA
Jaguar

Jaguar Land Rover Opens Chinese Engine Plant

Jaguar Land Rover has opened its Chinese engine plant as part of its RMB10.9 billion joint venture with Chery Automobile Ltd. The state-of-the-art facility will manufacture the all-new Ingenium 2.0-litre four-cylinder petrol engine for future Chery Jaguar Land Rover vehicles. During the first six months of the year, Jaguar Land Rover sales have increased by 26 per cent in China. The new engine plant demonstrates Jaguar Land Rover’s long-term commitment to the Chinese market, providing customers with an exciting range of vehicles and powertrain options, as well as to its joint venture.
New Land Rover Discovery, Auto Express’ “Car of The Year 2017”
Land Rover

Land Rover Discovery Wins Auto Express Car of the Year

UK automotive magazine Auto Express is the latest publication to recognize the new Land Rover Discovery, awarding it the coveted ‘Car of the Year’ title at its awards ceremony in London last night. Recognized for its unique blend of practicality, versatility, refinement and off-road credentials, this latest accolade celebrates the evolution of the Discovery lineage. Jeremy Hicks, Managing Director, Jaguar Land Rover, said: The latest Land Rover Discovery is a real step up in terms of technology, design and capability from its predecessor. It’s the ultimate expression of Land Rover’s blend of ability, luxury and practicality, and we are thrilled that it is getting the recognition it deserves with this ‘Car of the Year’ title.
LAND ROVER BAR ACADEMY WIN YOUTH AMERICA’S CUP AT FIRST ATTEMPT
Highlights

BAR Academy Team Wins Red Bull Youth America’s Cup

The British Land Rover BAR Academy team has won the Red Bull Youth America’s Cup (RBYAC) following an intense final day of competition on Bermuda’s Great Sound. As overnight leaders, Land Rover BAR Academy finished with a total of 50 points, 2 points ahead of their nearest rivals from New Zealand and claimed victory in their inaugural RBYAC challenge. The victory came down to the wire, the team had to dig deep and show their determination by not giving up and making it back from 8th to 2nd place in the final race of the day to claim overall victory.
Jaguar Land Rover JLR JLRNA Sales
Jaguar

Jaguar Land Rover to Hire 5,000 Workers

Jaguar Land Rover, Britain’s biggest automaker, will hire 5,000 staff as it boosts its skills in autonomous and electric technology, a welcome business endorsement as Prime Minister Theresa May starts Brexit talks after an election with unexpected results. Jaguar Land Rover, which employs more than 40,000 people globally, said it would hire 1,000 electronic and software engineers as well as 4,000 additional personnel including in manufacturing, most of whom will be based in Britain.
Jaguar Land Rover classic works launch
Jaguar

Jaguar Land Rover Classic Works Opens in Coventry

Jaguar Land Rover Classic Works is an all-new facility in the British Midlands dedicated to offering a range of products and services designed to fuel the passion of owners and enthusiasts for classic Jaguar and Land Rover vehicles. Jaguar Land Rover CEO Dr. Ralf Speth and Jaguar Land Rover Special Operations Managing Director John Edwards attended the opening ceremony today of Classic Works, the world’s largest classic car sales, manufacturing, and restoration facility of its kind. The opening of Classic Works in Coventry is an important milestone in the rapid development of the Jaguar Land Rover Classic brand, which was launched in March 2016. This is the first purpose-built site for Jaguar Land Rover Classic, which brings all sales, servicing and restoration operations under one roof. The brand’s global expansion continues later this summer with the launch of a new […]
THE DISCOVERY SPORT FOR 2018
Land Rover

Latest Ingenium Engine for Discovery Sport & Evoque

The 2018 model year Land Rover Discovery Sport and Range Rover Evoque both receive Jaguar Land Rover’s all-new 2.0-litre four-cylinder Ingenium petrol engines, offering smooth, refined performance. This is the first introduction of Jaguar Land Rover’s new petrol Ingenium family into its Land Rover vehicles. The new additions support the company’s long-term commitment to reduce vehicle emissions and improve fuel economy across its range through the introduction of more efficient engines. The new four-cylinder Ingenium petrol engine, at the heart of Jaguar Land Rover’s low-emissions strategy, is produced at the company’s £1 billion Engine Manufacturing Centre in Wolverhampton, UK. Designed, engineered and manufactured in the UK, these are the most advanced engines the company has ever developed.
JAGUAR LAND ROVER AND INMOTION INVEST $25M IN RIDE-SHARING PLATFORM LYFT
Corporate Business

Jaguar Land Rover Invests $25M in Lyft

InMotion, Jaguar Land Rover’s mobility services business, today announced a $25m (£19m) investment in Lyft, the fastest-growing rideshare company in the U.S. This investment will support Lyft’s expansion and technology plans. It will also provide Jaguar Land Rover’s InMotion Ventures with the opportunity to develop and test its mobility services, including autonomous vehicles, and to supply Lyft drivers with a fleet of Jaguar and Land Rover vehicles.
Land Rover Commits To Britain's America's Cup Quest
Land Rover

Land Rover Commits To Britain’s America’s Cup Quest

Land Rover will extend its support of Britain’s America’s Cup sailing team by signing a new deal to continue as Title and Exclusive Innovation Partner of Ben Ainslie Racing (BAR) for the 36th America’s Cup. The announcement is a boost for the team, who bowed out of the 35th America’s Cup in Bermuda after a courageous battle with Emirates Team New Zealand in the play-off stages. Land Rover BAR’s exit ends a successful inaugural campaign for one of the newest challenger in the competition. They finished at the top of the America’s Cup World Series and came third in the qualifiers.
LAND ROVER PRESENTS THE NEW RANGE ROVER VELAR
Highlights

Land Rover and Jaguar Win Design Awards

Land Rover has won the Best Brand Design Language award at the 2017 Car Design Awards for its family of vehicles, recently joined by the new Range Rover Velar. The Jaguar I-PACE Concept electric performance SUV brought more success to Britain’s biggest car manufacturer, winning the Concept Car category award. The awards, held at the Turin Motor Show by Auto & Design magazine, celebrate brands and models that have contributed significantly to the evolution of automotive design. An international panel of journalists chooses winners in three categories: Concept Cars, Production Cars and Brand Design Language (new for 2017).