Jaguar Land Rover North America, LLC today reported December 2017 U.S. sales: Land Rover sales reached 7,980 units sold, down only 4 percent from December 2016; Jaguar sales for the month were 3,414 units; Jaguar Land Rover December U.S. sales for both brands hit 11,394 units, a 9 percent decrease from 12,573 units in December 2016.
For the full year 2017, Jaguar Land Rover U.S. sales reached 114,333 units, up 9 percent compared to 105,104 units in 2016, and establishing a new all-time U.S. sales record for the combined brands.
For the Land Rover brand, 2017 U.S. sales reached 74,739 units, a slight increase of 1 percent, surpassing 2016’s previous U.S. high of 73,861 units. As the flagship model for the brand, the Range Rover achieved impressive double-digit growth annually; selling 16,869 units for the full calendar year.
For Jaguar, 2017 U.S. sales reached 39,594 units, an increase of 27 percent vs. 31,243 units in 2016 and maintaining Jaguar’s position among the industry’s growth leaders in the U.S. market. The Jaguar F-PACE performance SUV continued to be the brand’s top seller for the second consecutive year since being launched.
Jaguar Land Rover in the U.S. achieved another record year for 2017 as our newest models broadened the appeal of both of our great brands. Our continued growth is a testament to the efforts of our retailers and employees, and the appeal of expanded product lineups. In the coming year, we look forward to the launches of our first electrified vehicles, the 2019 MY Range Rover and Range Rover Sport plug in hybrid models and the Jaguar I-PACE all-electric performance SUV.
— Joe Eberhardt, President and CEO, Jaguar Land Rover North America, LLC
U.S. Brand Highlights – Land Rover
For the month of December, Land Rover sales reached 7,980 units, down 4 percent compared to last year.
Offering new levels of refinement, elegance, and technology to the segment, the Range Rover Velar sold 1,694 units in December, making it the most popular vehicle among Jaguar and Land Rover buyers for the last three consecutive months since its launch in late August.
The Range Rover Sport hit 1,452 units in December vs. 2,802 units sold in December 2016. The Discovery Sport hit 1,466 units in December vs.1,659 units sold in December 2016.
For the full year 2017, Land Rover brand U.S. sales reached a new all-time high of 74,739 units, surpassing last year’s sales of 73,861 units. Full-year sales were led by the brand volume leader Range Rover Sport, with 19,153 sales.
Diesel-powered versions of Range Rover, Range Rover Sport, Range Rover Velar, and Discovery continue to play an important role in the Land Rover lineup with a 14 percent take rate.
The 2017/2018 Land Rover model line-up features six models: The 2017 Discovery Sport and Range Rover Evoque compete within the compact SUV segment and are both powered by a 240-hp turbocharged 2.0-liter gasoline engine. The full-size 2017 Land Rover Discovery offers seating for up to seven adults and exceptional levels of refinement, passenger technology, and driver assistance features. The all-new 2018 Range Rover Velar mid-size SUV previews a new design language for the Range Rover family, including new LED headlights and the all-new Land Rover InControl® Touch Pro™ Duo infotainment system. The new model starts at $49,900. The Range Rover and Range Rover Sport model lines were expanded for 2017 each with a new model. Replacing the limited edition HST model in the Range Rover Sport line-up, the Range Rover Sport HSE Dynamic features a 380-hp supercharged V6 engine, dynamic body trim appointments, and black trim finishes. Within the full-size Range Rover line-up, Jaguar Land Rover Special Vehicle Operations introduced the SVAutobiography Dynamic. Based off of the long wheelbase SVAutobiography, the SVAutobiography Dynamic offers a driver-focused experience through a standard wheelbase, suspension and chassis tuning and a lowered ride height. Both the Range Rover and Range Rover Sport model lines feature five powertrain options – a 340-hp supercharged V6, a 380-hp supercharged V6, a 510-hp supercharged V8, a 550-hp supercharged V8 and a new 254-hp turbocharged 3.0-liter V6 diesel.
U.S. Brand Highlights – Jaguar
For the month of December, Jaguar sales were 3,414 units, a 20 percent decrease from 4,294 units in December 2016.
For 2017, the Jaguar brand has increased 27 percent to 39,594 units from 31,243 in 2016, making Jaguar brand as one of the fastest growing premium brands in the U.S. market for the second year in a row.
The outstanding annual sales performance was largely attributable to the popularity of Jaguar F-PACE and Jaguar XE. The award-winning Jaguar F-PACE had another strong year with sales hitting 18,946 units, an increase of 89 percent from 10,016 units in 2016. As the second volume leader for the brand, Jaguar XE sold 9,278 units in 2017 compared to 6,656 units in 2016, an increase of 39 percent.
In January, Jaguar will launch its newest model, the E-PACE, a five-seat compact SUV which packs the design and performance of a Jaguar sports car into a practical and connected all-wheel drive vehicle. The newest member of the Jaguar family of SUVs, the E-PACE follows the World Car of the Year-winning F-PACE performance SUV and the brand’s first all-electric SUV, the Jaguar I-PACE Concept. Featuring two four-cylinder Ingenium gasoline engine options producing 246HP and 296HP, each mated to a ZF® 9-speed automatic transmission, the E-PACE goes on sale starting this winter and will be priced from $38,600.
Competitively priced within their respective segments, the 2017 Jaguar XE compact luxury sedan, and the 2017 Jaguar F-PACE luxury SUV appeal to an all-new segment of buyers for the Jaguar brand. For the 2017 model year, the XE is available with two gasoline engines, a 240-hp turbocharged four-cylinder, and a 340-hp supercharged V6. The F-PACE is available with the same 340-hp supercharged V6, as well as a 380-hp supercharged V6 in the ‘S’ model. Both vehicles are available with a 180-hp turbocharged diesel engine, which returns 42mpg highway on Jaguar XE models and 33mpg highway on F-PACE models.
The Jaguar XF is similarly offered with three available powertrains, two supercharged V6 powertrains producing 340- and 380-hp and a 180-hp turbocharged four-cylinder diesel offering an EPA certified 42mpg highway. The 2017 Jaguar XJ retains its position within the Jaguar line-up as the pinnacle in luxury for the brand. It continues to be available with three powertrain options – a 340-hp supercharged V6, a 470-hp supercharged V8, and a 550-hp supercharged V8 – is offered in both standard and long wheelbase lengths in both rear- and all-wheel drive configurations. For 2017, the Jaguar F-TYPE offers buyers with an all-new derivative in the F-TYPE SVR. Powered by the brand’s proven supercharged V8 engine, the F-TYPE SVR has been further enhanced to offer 575-hp and 516-lb. ft. of torque enabling a top speed of 200mph and a 0-60mph time of 3.5 seconds.
All new Jaguar models come standard with Jaguar EliteCare, a class-leading ownership package, including five-years or 60,000-mile limited warranty, complimentary scheduled maintenance coverage, roadside assistance and Jaguar InControl®Remote & Protect™.
Note: Press release courtesy of Jaguar Land Rover.