To curate an inspired soundtrack for the launch of the new F-PACE performance SUV, Jaguar has collaborated with DJ MK – American DJ and producer MK to release “Lies,” his newest track, across the latest F-PACE campaign. The music tie-up for the Faces of Jaguar campaign marks the start of an ongoing Jaguar partnership with Sony Music UK 4th Floor Creative that aims to showcase emerging talent and the importance of creativity.
“It’s been a lot of fun working with Jaguar,” MK said. “I’ve always been a car guy and love all aspects of design – I studied architecture before I got into music. I’m excited for everyone to see the commercial, and to hear my new song.”
The new F-PACE campaign features a series of artists from music and entertainment to photography and fashion showcasing the Jaguar brand commitment to supporting the creative industries. As well as featuring in one of the films himself, MK also curated an exclusive Spotify playlist inspired by F-PACE.
We know that music has been particularly important for our customers during this challenging time, so we are really excited to be working with MK and Sony Music UK’s 4th Floor Creative for the launch of the new F-PACE. With a philosophy that is focused first and foremost on design, we recognize how important culture and creativity is the wider community and are grateful we can provide this platform for showcasing true talent.Andy Hunt Cooke, Jaguar Global Communications
Click here or watch below to see the film and hear “Lies.” The curated Spotify playlist inspired by F-PACE will launch following the debut of the track.
For the 2021 model year, the award-winning and best-selling Jaguar F-PACE receives new exterior touches, an interior defined by attention to design detail, the latest-generation Pivi Pro infotainment system, and the choice of in-line four- and six-cylinder engines, including MHEV powertrains. The new F-PACE raises the bar for luxury, technology, and performance efficiency, with all-wheel drive on each F-PACE variant. The 2021 F-PACE will be offered at launch in four distinct configurations, with more standard luxury and convenience features. Pricing begins at $49,995.
Note: Press release courtesy of Jaguar Land Rover North America.