Aston Martin Luxury 4×4

James Bond is set to go electric as luxury British sports car maker Aston Martin took the wraps off a new hybrid beefed-up coupe. Codenamed DBX, the two-door 4×4 grand tourer aimed at wealthy families was a surprise unveiling at the Geneva Motor Show, where the world’s car bosses are meeting.

Aston Martin 4x4 at Geneva Autoshow
Although the car unveiled is an all-electric 4×4 with four separate motors at each wheel, Aston Martin’s final production version is set to be a four-door hybrid petrol-electric hatchback crossover. This is aimed more at Mr and Mrs Bond and their children than the suave superspy alone.

It is set to hit showrooms within three years priced at around £160,000 with the aim of widening the brand’s appeal to a much wider audience.
It comes as a specially created DB10 car appears in the new 007 movie SPECTRE now being filmed in Rome with Daniel Craig.

Aston Martin said the DBX aimed to ‘challenge the nature of luxury GT travel in the 21st Century.’

A spokesman said: ‘It has been created to defy conventional thinking about the luxury GT segment. It widens the appeal of the iconic British luxury brand and reaches out to a more diverse global audience than ever before.’

Unveiling the new DBX prototype, Aston Martin chief executive Dr Andy Palmer said: ‘The DBX is a challenge to the existing status quo in the high luxury GT segment.

‘It envisages a world, perhaps a world not too far away, when luxury GT travel is not only stylish and luxurious but also more practical, more family-friendly and more environmentally responsible. I asked my team at Aston Martin to expand their thinking beyond conventions, to explore what the future of luxury GT motoring would look like in years ahead, and the DBX Concept you see before you is the result.”

Aston Martin at Geneva

Read more in the Aston Martin press release or the original of this article at This Is Money.