The Range Rover Velar has achieved a five-star Euro NCAP safety rating, confirming one of the world’s most desirable luxury SUVs as among the safest too. The fourth member of the Range Rover family scored 93% for adult occupant protection, 85% for child occupant protection and 74% for pedestrian protection.
Land Rover North America has today announced its newest marketing campaign to introduce the new 2018 Range Rover Velar in North America. The fourth member of the Range Rover family, the Range Rover Velar is a mid-size luxury SUV that delivers new levels of refinement, elegance, and technology to the segment.
The new Range Rover Velar is one of Land Rover’s most desirable cars yet, but while the model is new, the Velar name is not. Our video this week comes from the folks at AutoExpress and is a drive in one of the original Velars – the vehicle that became the Range Rover. The first Velar-badged cars appeared on the roads in the UK in the late 1960s, when Land Rover wanted to hide its Range Rover prototypes during testing. Taking its name from the Italian word ‘velare’ – which means ‘conceal’ – seven prototypes were built, and later crushed. However, a handful of pre-production models survived, and we’ve been for a spin in one to get a sense of the new Velar’s heritage. If you are interested in AutoExpress’s take on the new, and much more modern, Range Rover […]
The new Range Rover Velar made a spectacular US debut with an exclusive live online performance from Ellie Goulding. The chart-topping singer’s New York show precedes a charity auction of the hotly anticipated new mid-size SUV at the East Side House Settlement Annual Gala later this week. Goulding brought a touch of British glamour to the Velar’s US launch party when she arrived in Manhattan – the Metropolitan home of Range Rover – to be the first person to drive the new Velar and to sing for a global online audience. Her performance of ‘Love Me Like You Do’ opened the reveal event and was shown live on her Facebook page.
Land Rover has opened a new visitor attraction at its thriving Solihull manufacturing plant. ‘The Range Rover Story’ is an interactive exhibit created to celebrate 50 years of the world’s most revered luxury SUV. Range Rover has been manufactured at Solihull since 1970, but its history with the site goes back to 1967 when the first secret prototype was conceived, codenamed Velar. The new exhibit will take visitors on a time-travelling voyage from its inception in the mid-1960s, through to the introduction of the Range Rover Sport and Range Rover Evoque. The exhibition culminates in an exciting unveil of the new Range Rover Velar, celebrating British design and engineering integrity.
The new Velar fills the space in the Range Rover family between the Range Rover Evoque and Range Rover Sport. Refined for every occasion, for every terrain, Velar uses unique sustainable materials and advanced engineering to continue Land Rover’s drive to go Above and Beyond. Created from a clean sheet using Jaguar Land Rover’s Lightweight Aluminium Architecture, it is safer, stronger, cleaner and improves driving performance. The Range Rover Velar brings a new dimension of glamor, modernity, and elegance to the Range Rover family. Designed to fill the white space between Range Rover Evoque and Range Rover Sport, Velar offers levels of luxury, refinement and all-terrain capability never before seen in the mid-size SUV segment. This is a new type of Range Rover for a new type of customer.
Low on specifics but big on drama, Land Rover has announced the introduction of the Range Rover Velar which will be unveiled next week. Best just to quote the full announcement in its short completeness. The luxury SUV was created in 1970 when Land Rover launched the original Range Rover. Almost half a century later that spirit of innovation continues with the introduction of the fourth member of the Range Rover family, to be unveiled on 1 March 2017. Elegant simplicity, a visually reductive approach and pioneering consumer technology are the hallmarks of the new Range Rover Velar. Land Rover Chief Design Officer, Gerry McGovern, said: “We call the Velar the avant garde Range Rover. It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything.” Refined for every occasion, for every terrain, […]