BAC Ice Driving Experience 2018 - Åre, Sweden 1

BAC Mono Celebrates Ice Driving Experience

Briggs Automotive Company (BAC) is celebrating a hugely successful second running of the Mono Ice Driving Experience, hitting the frozen lakes of Sweden for a high-intensity test in the greatest driver’s car of them all – Mono. Mono is famed for being the ultimate piece of sporting equipment, a tool that delivers the very best experience for the sport of driving. And in the western region of Åre, the sport’s pinnacle was in full motion as part of an exhilarating four-day adventure.

BAC Mono supercars hit the ice in Sweden

Briggs Automotive Company BAC Mono Supercars Hit the Ice

Briggs Automotive Company (BAC) is celebrating a hugely successful inaugural Mono Ice Driving Experience trip, having hit the frozen lakes of Sweden in three of its One-of-a-Kind Mono supercars. A true British success story, BAC has achieved worldwide acclaim and success for the brilliance of its driver-focused Mono and has exported into 30 territories around the globe so far.

JAGUAR José Mourinho F-PACE
Corporate Business

José Mourinho Masters Ice Driving with Jaguar

José Mourinho has mastered the art of high-speed drifting and full throttle ice driving on a 60km frozen lake at Jaguar Land Rover’s extreme testing facility in Arjeplog, Sweden. The sporting icon was testing a high-performance Jaguar F-PACE S as part of an extreme driver training experience just 40 miles from the Arctic Circle. In 2017, the Jaguar Ice Drive Experience will be available to customers from all over the world.

Corporate Business

F-SLEIGH Christmas Design From Jaguar

Jaguar and Land Rover showcased their latest collection of branded goods alongside licensed partners in central London today, to mark the launch of the brands’ 2016 collections. A special ice-sculpture of a Christmas-inspired Jaguar design was exclusively revealed at the London Edition hotel to celebrate the merchandise and luxury goods launch.  Codenamed ‘F-SLEIGH’, the Jaguar Christmas sleigh takes inspiration from the Jaguar F-TYPE convertible, but with skates in place of wheels, a generous open luggage compartment for gifts and jet power to generate Jaguar’s renowned supercharged performance through the night sky.  A Growler-embossed red nose completes the F-SLEIGH’s Christmas theme.