As much as we love our classics, we all love new cars too. We especially love new cars when they come from the companies we love. Not all of the new cars that come out are available in all locations, and many of those cars are beyond the financial reach of mere mortals, but we want to know about them anyway. We want to know about them if only so we can drool and dream.
Corporate Business
#itsnotforyou – Lotus’s Intriguing ‘Game-changer’
This just in from the folks at Lotus cars: All car companies, including unconventional specialists like Lotus, always make the most ingenious use of their resources, notably around the time of new car launches. One such new car, the exciting Lotus Evora 400 supercar was unveiled at the Geneva Motor Show recently. With a maximum speed of 186 mph (300 km/h) and acceleration 0-60 mph of just 4.1 seconds (0-100 km/h in 4.2 seconds), the new Evora 400 is the fastest car in the Lotus range. With benchmark handling capabilities and a pure driving experience, it is lightweight and efficient and the envy of the supercar scene. So a thought-provoking launch campaign needed to be developed to direct new customers to this thrilling new offering. The solution lies in an ingenious on-line game, accessed through both the Lotus website and […]
