MG Icon Wins Design Award

The MG Icon has been awarded the ‘Best Concept’ title at the Beijing Motor Show, following its world debut in China. The MG Icon beat the Lamborghini Urus, Mercedes-Benz Concept Style Coupe and Honda Concept C in scooping the award.
The MG Icon is the first SUV concept car from the company and was created by the MG global design team headed by British director Anthony Williams-Kenny. The designers are said by the company to have taken inspiration from some of the brand’s most famous sports cars including the MGA and MGB GT.

MG Icon ConceptWilliams-Kenny said: “The MG brand has a unique set of values and heritage and allows us to offer individual design values to our products. The MG Icon represents our vision of a modern MG and we feel that the small SUV canvas demonstrates MG’s capacity for progressive design with respect for its long heritage.”

“We have balanced familiar brand cues, such as the wide and powerful front end graphic interpretation and, as one would expect, with a strong focus on the unique MG octagon.

The MG Icon clearly demonstrates a progressive and soulful British spirit and has a lithe and powerful stance – its proportion harmonised by feature lines interpreted from MG’s iconic greats.”

The MG Icon has a four ‘shell’ seat layout, while the rear seats can fold down completely into the floor, making the compact SUV versatile and functional. No plans have been announced concerning production of the MG Icon.

Staff

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