Legendary Camel Trophy Winner to Appear at Land Rover Legends

An exclusive appearance by 1989 Camel Trophy winners Bob and Joe Ives, together with the iconic Land Rover 110 that led them to victory in the Amazon 29 years ago, has been confirmed for Land Rover Legends at Bicester in Oxfordshire.


Now an expedition leader all over the world, and consultant to films and television shows including the Harry Potter and Discworld franchises, Top GearThe Grand Tour and more, Bob Ives will appear alongside his brother Joe on the live stage and forum area to talk about their experiences and answer questions from the audience.

Their victory in the Camel Trophy in 1989 went down in history as the toughest ever, due to the severity of conditions during the 17-day epic at the height of the Amazon’s unforgiving rainy season. The first and only British victory in the so-called ‘Olympics of 4×4’ made headline news around the world and earned the Ives’ brothers a prestigious Segrave Trophy from the Royal Automobile Club, “for victory in the off-road marathon the Camel Trophy, with its 1,062-mile route through the Brazilian rainforest from Alta Floresta to Manaus”.

Land Rover Legends Content Director, Gary Pusey, said:

Bob and Joe Ives’ appearance at the show embodies what Land Rover Legends should be all about: people, their stories, and their vehicles. And what a story theirs is – legendary is an absolutely just description of Bob and Joe’s Camel Trophy victory and what they went on to thereafter as well. They are truly remarkable ambassadors for the lifestyle we are here to celebrate.

Bob Ives with the 1989 Camel Land RoverThe Camel Trophy ran from 1980 until 1999 – when that year’s event was canceled. Land Rover’s vehicle partnership with the competition started in 1981 and continued until 1998, and during this period every then current model of Land Rover was used. Often referred to as the ‘Olympics of 4×4’, the Camel events were all about adventure, exploration, and competition. The global adventure spanned all corners of the Earth during its near 20-year reign, from Sumatra, Papua New Guinea, Zaire, Brazil, Borneo, Australia, Madagasgar, Siberia, Mongolia and many more countries, encountering some of the toughest terrains and conditions known to man. Up to 20 teams would compete, one representing each country, and with some one million applications for entry each year, competition was extremely fierce. A victory would result in news headlines all over the world and attractive opportunities in the adventure sector for winners. Countries represented included Argentina, Belgium, Brazil, Spain (Canary Islands), France, Germany, Italy, Japan, Netherlands, Switzerland, Turkey, UK and more.

Land Rover Legends is a brand-new event for Land Rover connoisseurs, collectors, preservationists, restorers, and enthusiasts will pay tribute to the iconic marque at Bicester Heritage in Oxfordshire over the weekend of May 26 and 27, 2018. Land Rover Legends brings together the vehicles, the people, and the stories behind the global name to celebrate everything special about Land Rover past and present.

2018 sees the 70th anniversary of the introduction of the first Land Rover in 1948, and the Land Rover Legends event sets out to showcase the very best examples, from original vehicles to renovated and restored cars, including prototype and pre-production vehicles, production models, rare conversions, military derivatives, bespoke conversions and much more, from the 1948 Series 1 to the very latest models.

Tickets for this event are available now. For more information or to purchase tickets, please visit the Land Rover Legends website.