Cygnet Promo Video Released By Aston Martin

January 3, 2010 Staff Aston Martin, New Cars Comments Off on Cygnet Promo Video Released By Aston Martin

Aston Martin stunned the world last June by revealing the Cygnet super-mini concept that is based on the Toyota iQ. Then the British sports car maker that is fondly associated with mouth watering sports cars announced that the Cygnet will go into production and that the development of the super-mini will continue into 2010. Slated for a market launch late this year or by early 2011, the Cygnet is expected to be sold to owners of Aston Martin’s full-sized sports cars and only 2,000 units are planned.

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September 6, 2009 Staff Corporate Business Comments Off on BMW Taps Into the British Psyche
History repeats itself first as tragedy, then as farce … then as the Mini. An announcement that two new versions of Britain’s most successful car will soon be produced at BMW’s Cowley plant offers coruscating insights into national identity, consumer psychology and the realities of design today. It was on August 26, 1959, when ice-cream colored Ford Zodiacs with fluted chrome still wafted along dual-carriageways, that the Mini 1.0 appeared. As a small boy my father took me to see one of the first at the Rocket Garage in Liverpool. What was obvious even — perhaps specially — to a child was ingenuity of a high order. Alec Issigonis’s insistence on compactness and his refusal of “style” produced the most unusual and influential car ever. But Issigonis had a demanding personality: he insisted, for example, that discomfort kept drivers helpfully […]