Bentley Sales & Profits Set Record Mid-Year Performance

Bentley Motors has today posted the company’s 2021 half-year performance, with sales and profit levels unmatched in Bentley’s 102-year history. This includes an operating profit of €178 million, greater than any profit figure posted for a full-year period by the company. Moreover, retail sales increased by 50 percent from a pre-COVID 2019 figure of 4,785 to 7,199 in 2021.    

Bentley half-year Sales & Financial Results Set Record - 01

These sales were well-balanced between the luxury marque’s three model lines, Bentayga (2,767), Continental GT (2,318), and Flying Spur (2,063).  

The Bentayga maintained the number one model position as full market availability was reached for the first time. Hybrid and S models have also been announced. With the introduction of the Speed in the second half of the year, it is anticipated that Continental GT sales could reach record numbers three years after introduction. The market launch of Flying Spur in China, now Bentley’s biggest sales region, contributed to the model line’s share of 29 percent of global sales further helped by the addition of the V8 engine.

Bentley half-year Sales & Financial Results Set Record - 04 Production line with head-on view

But these positive results are against a backdrop of continued uncertainty which could negatively impact the second half of the year. The increasing COVID-19 numbers in many parts of the world could threaten future production in the worst-case, or see further retail restrictions posing both a sales and financial risk to forecasts.

These results are an important milestone on our mission Beyond100, namely to become the leading sustainable luxury mobility company by 2030. They are the outcome of favourable market conditions, combined with three years of hard work within Bentley, where we have reinvented our products, restructured our operations, managed three crises, and defined our 2030 strategy.

We have worked relentlessly to transform our entire organisation through productivity improvements and cost efficiencies, and the double-digit return on sales is validation that we are on the right path to enable a sustainable business model.

While we celebrate these results, we are not taking the full year outlook for granted as we know there are still sizable risks to the year-end, notably the increasing number of colleagues having COVID enforced self-isolation periods.

That notwithstanding, our financial strength is a positive sign and as we continue on our biggest transformation and investment programme in history, Beyond100, fully electrifying our entire model range within a decade, we continue on track with our aim to become the world’s benchmark luxury car business, financially resilient and recession-proof.

Adrian Hallmark, Bentley’s Chairman and CEO

On the financial side, Bentley’s revenue for the first six months of 2021 was €1.32 billion, up from a pre-COVID figure of €834.8 million in 2019. The operating result was €178 million and a subsequent return on sales of 13 percent, a record high return.

Bentley half-year Sales & Financial Results Set Record - 06 View of line of cars under palm trees

To put these figures in context, Bentley’s previous record half-year performance was in 2014, with revenue of €887 million and an operating result of €95.2 million. That year closed as Bentley’s most successful year with a profit of €170 million, already exceeded at the half-year point 2021.

Looking at sales, Bentley’s global footprint became more evenly balanced across its four market regions. China (2,155) was Bentley’s biggest selling market for the first time in nearly a decade. The Americas (2,049) followed closely behind with Europe also performing strongly, delivering 1,142 cars. Both markets are eagerly anticipating the arrival of GT Speed and Bentayga S in the coming months. Asia Pacific retailed 778 cars, with Bentley’s home market, the UK contributing 554, marginally ahead of the Middle East, Africa, and India on 521. Bentley’s network also increased, now covered by 240 retailers in 67 countries.  

Bentley half-year Sales & Financial Results Set Record - 02 Production Line

This year will also mark Bentley’s biggest year of new model introductions, with nine product debuts, two of which introduce hybrid power in the form of the Bentayga Hybrid and Flying Spur Hybrid, supporting Bentley’s Beyond100 path to full electrification.               

Bentley Sales & Financial Results

Financial resultHY 2021HY 2020HY 2019
Revenue€1.32 billion€860 million€834.8 million
Operating Result€178 million€-99 million€56.9 million
Return on Sales13 per cent-12 per cent6.8 per cent

Bentley Retail results

MarketHY 2021HY 2020HY 2019
Americas2,049 (+45%)1,415 (+52%)929
China, Hong Kong and Macau2,155 (+73%)1,243 (+53%)814
Europe1,142 (+14%)1,000 (-27%)1,362
Asia Pacific778 (+41%)550 (-9%)604
United Kingdom554 (+42%)391 (-42%)674
Middle East, Africa and India521 (+63%)319 (-21%)402
Total7,199 (+46%)4,918 (+3%)4,785

Note: Press release courtesy of Bentley Motors.